Our client is the German subsidiary of a very successful US group of companies in the field of ‘equipment and accessories for the gardening, agricultural, farming and forestry industries’. The products are sold in more than 110 countries worldwide. The products stand for excellent quality, sophisticated user-friendliness, safety, environmental compatibility, efficiency and innovation. Our client has become the market leader in many countries.
The group of companies is on a clear and profitable growth path internationally - Germany is one of the group's most important sales markets and is currently growing at an above-average rate. This market growth is to be significantly expanded further. To strengthen our client's team, we are looking for a
Marketing Manager (m/f/d)
Key Responsibilities:
Category Strategy & Optimization
- Develop and execute comprehensive category strategies aligned with company goals across Europe
- Conduct in-depth category analyses to identify growth opportunities, market trends, and consumer insights.
- Optimize product assortments, pricing, and promotions to maximize category performance.
- Build a Go to market strategy for new products developed matching the company targets.
Trade Marketing
- Collaborate with sales and marketing teams to develop and implement effective trade marketing campaigns
- Create compelling promotional campaigns, displays, and merchandising strategies to drive product visibility and sales.
- Analyze trade promotion effectiveness and make data-driven recommendations for improvement.
- Help to work on trade fair show and events
Cross functional collaboration
- Work closely with sales, marketing, supply chain, and product development teams to ensure alignment on category strategies.
- Collaborate with key stakeholders to integrate trade marketing initiatives into overall business plans.
Data analysis & reporting
- Utilize data analytics tools to assess category and trade marketing performance.
- Prepare regular reports and presentations summarizing key insights, trends, and recommendations.
Market research
- Stay aware of industry trends, competitor activities, and market dynamics.
- Conduct regular market research to identify emerging opportunities and potential risks.
- Visit customers to benchmark our competitors understand the need of our clients, travelling approx. 10-20% of the time both locally and internationally
Your qualifications & skills
- A degree with a focus on marketing or comparable training
- At least 3 years of professional experience in marketing - ideally in a branded goods company
- Experience in the relevant B2C retail formats, i.e. mass market, specialised retail, etc.
- The most important thing is expertise in category marketing, ideally also in trade marketing
- You are fluent in written and spoken English and German
We look forward to receiving great applications from people who see a truly collegial and transparent corporate culture as a prerequisite and who would like to contribute their services to the benefit of a successful company.
Dietrich Groth, Managing Partner of DELTACON Executive Search AG
Groth@deltacon.com
0171 950 34 67
Demo