CRM Communications Manager (m/f/d)

We're looking for a motivated and driven CRM Communications Manager (m/f/d) to join our global CRM team.

This is an important role for CRM at Flix as we expand our capabilities, redefine our toolset and constantly optimize for maximum revenue, profits, and growth, as well as scalability and efficiency. We support constant global market growth with our marketing activities to increase repeated purchases and prevent churn. We always aim for cutting edge technologies and a high level of innovation. By joining our team, you will be a crucial part of driving the team forward, developing our brands and customer communication throughout the globe. This role is based in Munich, Germany.

• You will be part of a data-driven team in our Marketing & Customer Product organization, reporting into Head of CRM.
• You will be responsible for engaging with, as well as driving revenue and profit from customers by delivering the right message at the right time via the right channel on a global scale (Flix is present in 40 countries worldwide).
• You will optimize our new CRM platform (Braze) while collaborating with marketing and commercial teams company-wide.
  
  

Your Tasks – Paint the world green

• Driving customer retention and churn prevention, measured by CLV and incremental impact, through strategic CRM initiatives.
• Developing and executing multi-channel marketing communications via email and push in Braze, ensuring effective targeting of relevant customer segments aligned with global and market-specific ambitions.
• Continuously optimizing CRM automated communications by analyzing performance data, A/B testing content variations, and optimizing messaging, creatives, and layouts to maximize effectiveness.
• Implementing data-driven personalized content with continuous ambition to improve relevancy.
• Supporting strategic planning by contributing to the department’s quarterly objectives, pitching ideas, and building business cases for new initiatives.
• Collaborating with commercial and marketing teams developing communication ideas aligned with business priorities.
• Staying updated on emerging CRM technologies and best practices to drive innovation and efficiency.
• Ensuring full compliance with privacy regulations across all customer communications.
  
  

Your Profile – Ready to hop on board

• 3 years experience in marketing communication, preferably with a strong focus on mobile.
• 3 years hands-on experience with a CRM tool, Braze specific experience is a very strong plus.
• 3 years work experience in a global, high-volume environment, handling email and push communication for multiple countries/ languages, personalizing and regionalizing marketing communications (additional WhatsApp and SMS experience is a plus).
• You have strong knowledge in customer segmentation.
• You demonstrate strong analytical thinking, allowing you to interpret data effectively and drive informed decisions.
• You work in a structured and detail oriented manner.
• You are interested in turning commercial needs into creative communication ideas, and you are comfortable taking ideas forward to implementation.
• You think out of the box, and proactively make suggestions for improvements.
• Fluency in English is a must.
• SQL knowledge is a strong plus.
  
  

Our Perks – More than just a job

• You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
• Flix is flexible. Organize your own schedule with trust-based hours and up to 60 days of working from (m)anywhere. We are an office-first company, and we encourage all employees to come regularly to their local office.
• Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
• Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
• We're not only green in color. We’re building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.
• Your well-being is important to us. To treat your mind and body we will give you a competitive paid time off package, mental health support including 1:1 consultations with a psychologist, and a neat discount on UrbanSportsClub memberships.
  
  

Want to rewrite the history of mobility with us? Then join our ride and apply now. We're excited to hear from you! We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply.

About Flix

We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun.

Flix is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.