Marketing Director Rare Disease

Job Title: Marketing Director – Germany

Location: Munich, Germany (Hybrid)

Sector: Rare Disease / Biotech

Overview:

We are partnering with an innovative biotech company focused on transformative therapies for rare diseases. As the company prepares to launch its first commercial product, we are seeking a passionate and strategic Marketing Director to lead the German market entry.

This is a critical and high-impact role for a commercially astute marketer who thrives in launch settings and can shape strategy, build capabilities, and execute with precision. The ideal candidate will have a strong understanding of rare diseases, excellent cross-functional leadership skills, and a deep knowledge of the German pharmaceutical market.

Key Responsibilities:

Launch Leadership:

• Lead the development and execution of the launch strategy for Germany, ensuring alignment with global and European brand strategies.
• Localize global marketing materials and campaigns to meet the specific needs of German healthcare professionals, patients, and stakeholders.
• Develop and manage the German launch roadmap, including pre-launch readiness, go-to-market plans, and post-launch optimization.

Brand Strategy & Execution:

• Build and execute the local brand plan, including positioning, messaging, customer segmentation, and channel mix.
• Own development and deployment of promotional materials across digital and traditional channels.
• Manage relationships with creative agencies, digital vendors, and other marketing partners.

Stakeholder Engagement:

• Collaborate with Medical Affairs, Market Access, and Sales to ensure aligned communication strategies.
• Support KOL engagement and advisory boards to gain insights that inform brand strategy.
• Develop and implement patient-centric marketing strategies, including disease awareness and education initiatives.

Market Insights & Performance Tracking:

• Gather actionable insights from customers, competitors, and the marketplace to shape ongoing strategy.
• Monitor brand performance and marketing KPIs to assess effectiveness and inform course correction as needed.

Team Building & Leadership:

• Act as a key commercial leader within the German affiliate, with potential to build and lead a small local marketing team as the business grows.
• Represent the German market perspective to regional and global teams.

Requirements:

• Proven track record in pharmaceutical/biotech marketing, with launch experience essential—ideally in rare disease or specialty care.
• Deep understanding of the German healthcare landscape, including regulatory, reimbursement, and customer environment.
• Strategic thinker with strong executional capabilities and entrepreneurial mindset.
• Ability to work in a fast-paced, evolving environment with a high degree of autonomy.
• Excellent cross-functional and cross-cultural collaboration skills.
• Fluent in German and English.

What We Offer:

• Opportunity to lead a first-in-class product launch and shape the future of rare disease care in Germany.
• A mission-driven company culture focused on innovation, impact, and patient outcomes.
• Competitive compensation package, including bonus and equity.
• Hybrid working flexibility with German field and office presence.