Consumer Insights Specialist

Responsibilities

• From a product perspective, conduct customer research throughout the product life cycle to extract value perspectives, influence product portfolio planning, and enhance product competitiveness.
• Starting from the dimensions of functional features and selling points, based on the needs of the target group, conduct special user/market research, gain in-depth insights, identify innovation, and experience improvement opportunities.
• Starting from the user dimension, identify key usage purposes, scenarios, and equipment requirements of typical users to guide product development and improvement suggestions.
• Leverage internal and external resources (qualitative, quantitative, big data, competition data, market data, etc.), to formulate and implement rigorous research plans with the product team, ensuring high-quality outputs.
• Exhibit strong communication and coordination skills for effective cross-departmental collaboration, maintaining a systematic approach to product management.

Qualifications

• Bachelor or Master degree with over 2 years of experience in consumer insight within the mobile phone industry or related fields.
• Proficiency in qualitative and quantitative research methods, including surveys, focus groups, in-depth interviews, field study, desk research and data analysis etc., with practical experience in mobile phones preferred.
• Excellent logical thinking, data analysis, and communication skills, capable of combining empathy with data insights to understand consumer needs.
• Capability to translate insights into actionable strategies and recommendations that drive business growth and improve customer experience.
• Has led robust customer insight programs with the ability to generate new knowledge and approaches; established best in class customer research and understanding.
• Curiosity and enthusiasm for new technologies, with a preference for digital electronics enthusiasts.
• Fluent in English communication, both spoken and written, proficiency in German/French is a plus.

What we offer

• Friendly atmosphere and teamwork spirit
• Interesting and challenging international work environment
• Flexible, open-minded management and a dedicated team
• Opportunity for self-realization in a company with great potential