Senior Director of Marketing, DACH

Location: Germany

Reports to: Vice President EMEA Marketing

Tinder started on a college campus in 2012, breaking down the barriers—geographic, cultural, and historical—that limit who we meet. Today, Tinder is the world’s most popular app for meeting new people, with a presence in 190 countries and 40 languages. With over 400 million downloads and 55 million matches, we are at the forefront of connecting people in innovative ways. We are looking for an exceptionally creative and strategic marketer to lead our German and wider DACH business, with a deep understanding of the cultural nuances among youth culture. They will report to the VP Marketing, EMEA.. If you’re passionate about youth culture, building brands that resonate at the heart of pop culture, and driving meaningful connections, read on!

Role Overview:

As the Senior Director of Marketing for DACH, you will define and execute the marketing strategy for one of Tinder’s key regions. Reporting directly to the VP of EMEA Marketing , you’ll lead a small but growing team, manage local agencies, paid media budget, and collaborate with the marketing team across Media, Partnerships, Social, and all cross-functional partners in the region and globally.You ’ll own the brand narrative for DACH, ensuring alignment with Tinder’s global vision while tailoring initiatives to resonate with local audiences. This role demands creativity, cultural fluency, and a strategic mindset to position Tinder as the go-to brand for young people across the region.

Key Responsibilities:

Develop and Implement Marketing Strategy:

Own and execute the marketing strategy for Germany, Switzerland, and Austria.

Collaborate with EMEA leadership and global marketing teams to ensure alignment.

Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region.

Lead the Tinder community and event marketing strategy, driving meaningful connections with users.

Translate data into insights and draw marketing and business conclusions

Align communication strategies with key stakeholders in the US and Europe.

Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.

Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the DACH region.

Team Leadership and Collaboration:

Strong leadership collaboration with Comms.

Manage a growing team with plans for future expansion

Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support.

Drive Tinder’s brand equity through innovative, culturally relevant campaigns.

Establish and nurture long-lasting brand partnerships to enhance Tinder’s market presence.

Market Insights and Strategy:

Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth.

Use insights and data to develop impactful marketing strategies that resonate with Tinder’s audience.

Execution Excellence:

Oversee content creation, media campaigns, and project delivery in collaboration with external agencies.

Ensure consistent and aligned messaging across all touchpoints.

Translate strategic goals into actionable plans that achieve measurable results.

What We’re Looking For

Experience:

Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the dating industry, fashion, streaming, or consumer goods.

Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development

Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.

Experience working in a matrixed organization and leading cross-functional teams.

Cultural Fluency:

Deep understanding of youth culture and the unique cultural nuances of the DACH region.

Native German speaker; fluency in English is essential.

Leadership Skills:

Demonstrated ability to build, inspire, and lead high-performing teams.

Strong interpersonal communication skills with experience in managing virtual and cross-functional teams.

Proven experience in top talent and influencers managementStrong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done.

Execution & Agility:

Proven track record of managing multiple, complex tasks simultaneously and prioritizing adequately to maximize business impact in a fast-paced environment.

A creative problem-solver with a hands-on, proactive approach to driving results.

Additional Attributes:

Strong executive presence with a robust network in technology, entertainment, or media.

Experience developing and executing custom strategies across marketing, business growth, and media.

Previous success in driving marketing for digital services, especially membership models or subscription businesses.

Background in entertainment or live experiences at scale is a strong plus.

Why Tinder?

This is an incredible opportunity to push the boundaries of marketing for a global tech brand. You’ll have the chance to shape Tinder’s presence in one of our most important markets, driving cultural relevance and business impact. If you’re a passionate marketer with a knack for connecting brands to people in meaningful ways, we’d love to hear from you!

Join us. Let’s redefine how people meet and connect in the DACH region.