Demo

Lead Content Strategist/Lead Designer

POSTED ON 4/26/2025 AVAILABLE BEFORE 7/25/2025
EPAM Systems Gurugram, Haryana Full Time
We are seeking an experienced Lead Content Strategist/Lead Designer to take charge of developing and executing a comprehensive content strategy across various product platforms.

You’ll be pivotal in crafting engaging, accessible, and effective content for improved user experiences and engagement.

Responsibilities


  • Define and deliver end-to-end content strategy for product experiences
  • Conduct content audits, competitive evaluations, and heuristic assessments of product content usability/accessibility
  • Develop concepts and plans for content experimentation
  • Create polished presentations in Figma and PPT
  • Employ human-centered design methods for conceptualization, writing, testing, and delivering in-product content
  • Develop content wireframes, sketches, empathy maps, and affinity diagrams
  • Handle voice flows for natural language understanding and virtual agents
  • Create and manage ML/AI prompts and guardrails
  • Write and maintain long-form articles such as help center and destination guides
  • Document end-to-end content decisions in Figma files for stakeholder feedback and engineering handoff
  • Establish scalable, reusable standards for content mechanics, tone, style, and accessibility
  • Foster strong relationships with cross-domain content owners for cohesive product and brand experiences
  • Define content workflows, processes, and best practices
  • Map and source content for new product experiences


Requirements


  • 10-12 years of content design or content strategy experience
  • Towering expertise in writing product UI content in American English
  • Ability to utilize various content strategy/content design frameworks to solve complex human problems across screens and product areas
  • Advanced working expertise in Figma, including content-specific plugins such as Ditto
  • Proficiency in presentation and storytelling, including PPT creation
  • Competent facilitation and workshopping skills
  • Familiarity with Microsoft Office 365
  • Baseline understanding of headless content management systems and GitHub
  • Working understanding of AI/ML for content design, including NLU development, designing for generative AI, and prompt engineering
  • Demonstrated success in relationship building and fostering a "one team" mindset
  • Growth mindset and adeptness in first-principles thinking


Nice to have


  • Prior role in large-scale digital transformation projects
  • Advanced knowledge in user experience design or behavioral science


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