What are the responsibilities and job description for the Digital Marketing Optimization Specialist position at 1-800-FLOWERS, INC.?
Search Engine Optimization Lead Job Description
We are seeking an experienced Search Engine Optimization Lead to join our team at 1-800-FLOWERS, INC. This role involves developing and implementing SEO strategies that drive traffic and revenue, with a focus on search engine optimization (SEO).
The ideal candidate will have a strong background in search engine optimization, with experience in developing and implementing SEO strategies that drive traffic and revenue. They will also possess excellent analytical and problem-solving skills, with the ability to analyze complex data and develop actionable recommendations.
- Key Responsibilities:
- Develop and implement SEO strategies that align with business objectives
- Analyze and report on website metrics using tools like Google Analytics and Search Console
- Conduct competitor analysis and stay up-to-date on industry trends
- Collaborate with internal teams to ensure best practices are shared and leveraged
- Manage outside vendors to audit and recommend best practices
Requirements:
- Bachelor's degree in Marketing or Computer Science/Engineering or similar technical discipline
- 3-5 years SEO work experience at an industry-leading ecommerce site or agency
- Advanced skills in Microsoft Excel and knowledge of HTML, CSS, JS
- Detailed knowledge of Google Analytics, Google Search Console, Bing Webmaster tools, and their use to direct SEO analysis
- Familiarity with JIRA or similar project management tools for tracking tasks and collaboration
