What are the responsibilities and job description for the Social Media Manager position at 10% Media?
Role Purpose
Responsible for building and maintaining robust content offerings and subscriber growth across Dan Harris and 10% Media’s social platforms, including Instagram, X, Facebook, LinkedIn, Threads, YouTube, and TikTok.
The ideal candidate is passionate about Dan’s specific brand and message, social media strategy, and community engagement. They have extraordinarily high attention to detail and organizational skill, strong communication skills, and a proven track record of producing engaging, high-quality work across platforms.
Experience Requirement
Candidates should come to the role with 3 years of experience leading social media for a creator or brand.
Location
All 10% Media employees are remote, but the Social Media Manager should live in or around New York City and be comfortable traveling into Manhattan and/or north into the suburbs semi-regularly. (Transportation costs will be covered.)
Social Media Strategy and Execution
Strategy:
- Draws on extensive knowledge of current social media platforms and trends, as well as significant experience leading a brand’s social media initiatives, to create the vision for Dan’s social media presence across all platforms
- Regularly identifies strengths and weaknesses in current strategy and suggests actionable improvements
Execution:
- Serves as a reliably creative thought partner for Dan Harris and the Head of Content
- Builds and maintains efficient and transparent production and communication systems and is able to organize and keep track of incoming ideas from Dan and the team
- Has a strong ability to prioritize short-, medium-, and long-term initiatives with logic and flexibility
- Builds and maintains long-term production calendar while also allowing space for quick pivots that meet the moment
- Manages production budget responsibly and transparently
- Manages subcontractors, when needed, with clarity and integrity
- Produces, shoots, and edits high-quality content
- Holds finished videos, graphic carousels, and other types of content to high standards, aiming for aligned brand tone, visual appeal, coherent storylines, seamless transitions, proper color grading, effective additional assets (e.g., audio and visual effects), and overall appeal
- Writes effective captions that reflect Dan’s voice / the 10% Happier brand tone
- Posts to proper channels in a timely manner
- Communicates effectively with outside talent and partner institutions to build relationships and collaborations
Measurement and Optimization:
- Defines metrics to measure performance (e.g., engagement, follower growth), tracks and analyzes metrics, and builds processes for continuous performance and financial improvement.
Team Culture
- Can Do Attitude: We strive to work hard, meet new challenges with an open mind, and flex our skills and capacity.
- Calmness: We strive for a low resting heart rate, can discern when urgency is and is not required, and take the time to reason through decisions.
- Clarity: We strive to understand our own thoughts and biases, and to say what we mean, in both written and verbal communication.
- Curiosity: We strive to ask questions first, and seek to understand other perspectives and opportunities.
- Kindness: We strive to treat others the way we want to be treated.
- Attention To Detail: We strive to get the little things right, because we know that doing so makes a difference to our colleagues and our audience.
- Integrity: We strive to be honest and transparent, and to do the right thing even when no one is looking.
- Mindfulness: We strive to be aware of what’s happening in us and around us in the present moment, which allows us to respond wisely instead of reacting unskillfully.