Product Manager

Job Title

Product Manager

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We are seeking a Product Manager for our Abbott Vascular division located in Santa Clara, CA or St. Paul, MN. This is a fully onsite role.

A global leader in the interventional cardiovascular medical device industry, Abbott Vascular provides innovative, minimally invasive, and cost-effective cardiovascular technologies. Our extensive portfolio includes drug-eluting stents, bare metal stents, guide wires, balloon dilatation catheters, imaging catheters and software, vascular closure devices and peripheral stents.

The Product Manager will manage a portfolio of products for our Endovascular division within Vascular.

This individual will lead downstream marketing initiatives and programs with a 360-surround sound execution approach. This will include implementation via the U.S. commercial organization, conferences, and digital media.

WHAT YOU’LL DO:

As the Product Manager, you will work to implement marketing and sales strategies for the leading vascular closure device in the market. Your work on this strategically significant product will help meet established sales or market share targets. You will be a key contributor in the development and execution of best-in-class plans utilizing deep market insights to drive innovative marketing campaigns. In this position, you will be regarded as a technical expert related to the product with broad knowledge of related fields. You will work closely with the U.S. commercial organization, internal stakeholders and external customers.

Position Accountability and Scope

• Build, develop and execute downstream product-specific marketing strategy and tactical plans to drive U.S. marketing strategic objectives.
• Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts. Plan and execute multi-channel marketing programs and campaigns.
• Develop, manage, and implement sales promotional pieces to support business strategy. Create sales tools for effective customer communications (brochures, presentations, messaging, sales aids and other media).
• Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
• Participate in and support regional meetings, national sales meetings and tradeshows to drive customer adoption. Gather information and develop deep knowledge of the customer experience through informal and formal means such as spending time in the field with customers and sales personnel.
• Support the U.S. commercial organization on day-to-day activities; serve as product expert, assist with troubleshooting, and support demo activities.
• Manage conference activities, create symposia presentations, and build relationships with key opinion leaders (KOL) to drive customer engagement.
• Support product launch planning and execution. Work closely with Global Marketing, Marketing Communications, Program Management, R&D, and Sales Training to assess launch timelines, develop marketing claims, create launch collaterals, design training materials, and support sales force training. Collaborate with sales management to develop and execute product launches and marketing strategies.
• Manage external agency relationships to develop and execute effective marketing campaigns and use appropriate data to measure effectiveness of marketing initiatives. Assist with budget management.
• Collaborate with Commercial Excellence and Marketing Intelligence to monitor sales volume, revenues, and quarterly share performance.
• Work with Demand Planning to prepare sales forecasts and adjust according to performance.
• Comply with all regulatory and compliance requirements, including company policies, operating procedures, processes, task assignments.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

EDUCATION AND EXPERIENCE YOU’LL BRING

Required Qualifications

• Bachelor’s degree
• 4 years of product management/marketing experience required (or master’s degree/MBA with 2 years' experience).
• Product management experience in medical products or services.
• Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Preferred Qualifications

• Medical device industry strongly preferred.
• Proven track record of successful project management and simultaneous execution of multiple projects 
• Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment
• Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company’s products
• Strong organizational, prioritization and follow-up skills, as well as attention to detail.
• Strong analytical and computer skills.
• Proficient in Microsoft Excel, Word, and PowerPoint
• Ability to quickly learn technical aspects of the product portfolio and serve as a resource for the field sales
• Natural tendency to be curious, positive, and creative
• Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience
• Willing to travel 30%

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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