Market Manager Emerging Brands - North Carolina

What You Can Expect

Trade Development

• Build Connections: Develop rapport and personally call on targeted on-premise & off-premise accounts.

• Target & Engage: Maintain and actively work the targeted account list.

• Sell with Passion: “Hand Sell” assigned portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders).

• Educate & Inspire: Conduct wait staff training and coordinate brand education seminars in target accounts to create advocacy for Brown-Forman brands.

• Boost Visibility: Secure Brown-Forman priority brand visibility, menus, and features in targeted accounts.

• Turn Data into Action: Analyze data, including depletion reports, and convert insights into actions.

Market Planning & Evaluation

• Leadership: Lead development and oversee execution for Emerging Brand platforms in On and Off Premise and serve as the local “thought leader” for Brown-Forman Emerging Brands initiatives in the North Carolina market.

• Strategize: Develop market plans for target accounts in collaboration with Emerging Brands Regional Manager, State Manager, Operations Manager, and Field Marketing Managers.

• Set & Track Goals: Work with distributor channel manager to set goals and track distributor sales teams.

• Performance: Monitor assigned Brown-Forman portfolio brand performance with the expectation of exceeding market segment trends. Review local market performance monthly and make recommendations on how to improve performance.

• Collaborate: Participate in ongoing planning meetings with internal and external stakeholders as required.

• Manage Budgets: Manage budget responsibilities to drive financial success.

Training & Coaching

• Coaching: Serve as a field coach for agency partners with Emerging Brand Responsibility.

• Training & Coordination: Train distributor craft, off-premise, and on-premise teams on assigned Brown-Forman brands and their competitive set, and serve as Brown-Forman commercial team segment expert to coordinate training activities across the local Brown-Forman team.

• Collaborate: Conduct formal work-withs in the market with distributor sales teams a minimum of 5 days per month, in addition to independent market time.

• Continuous Improvement: Complete ride-with contact reports, work with distributor Division Manager, and copy Regional Sales Manager and State Manager on continuous improvement.

What You Bring to the Table

• Sales professional with a minimum of 3 years of experience in the beverage alcohol industry with demonstrated success meeting key metrics and demonstrated entrepreneurial mindset and innovative approach to problem-solving.

• Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders in other channels, functions, and geographies to improve ideas and deliver better results. Keeps relevant parties informed of activity and encourages similar behavior from the local team. Able to prioritize the overall Brown-Forman business needs above specific territory or team needs.

• Strong coaching and sales training skills.

• Strong, consistent presence in the market with key accounts and customers. Ability to travel and work nights and weekends as required.

• Ability to effectively use software and systems for commercial business operations, such as budgeting and planning.

• Ability to travel and work nights and weekends as required, with a valid state driver’s license and the capability to lift 60 pounds. Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software. 

What Makes You Unique

• Industry Insight: Demonstrated knowledge of off/on-premise business and/or three-tier distribution system.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.