IT Business Relationship Manager – Digital Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity Are you passionate about digital marketing and love building strong client relationships to drive business success? If so, this role is perfect for you! This is an onsite role located in 1420, Harbor Bay Parkway, Alameda, CA. This is not a remote role/opportunity. As a Digital Marketing Business Relationship Manager, you'll be at the forefront of developing and maintaining robust client relationships through innovative digital marketing strategies and flawless execution. In this dynamic role, you'll dive deep into understanding client needs, facilitate business-technology strategy and road-mapping, and create tailored marketing solutions that hit the mark. Your efforts will ensure successful implementation, driving business growth and achieving top-notch customer satisfaction. Join us and be a key player in transforming client visions into reality! Core Responsibilities: Develop and implement strategic business development plans to achieve company goals and revenue targets. Identify and pursue new business opportunities in digital marketing for IT services, including SEO, customer segmentation/personalization, content marketing, Marketing Automation, Mobile App and more. Make data-driven decisions and establish, monitor, and analyze key performance indicators (KPIs) to drive business growth and optimize marketing strategies. Build and maintain strong relationships with business stakeholders, vendors, and IT delivery partners. Conduct market research to identify trends, competitive landscape, and potential areas for growth in healthcare digital marketing. Collaborate with the IT and marketing teams to create compelling proposals and presentations for prospective initiatives, driving customer centricity and demonstrating experience in building project pitches to executive management, including detailed ROI analysis and clearly established business value. Monitor and report on performance, providing insights and recommendations for improvement. Stay up to date with industry trends and best practices in IT and digital marketing to continuously enhance our service offerings. Responsible for compliance with applicable Corporate and Divisional policies and procedures. Responsible for assessing the compliance of system solutions with regulatory requirements, inclusive of validation. Minimum Qualifications: 5-8 years of IT or business experience in a large or midsized multinational/global organization. Broad expertise in IT or business disciplines (Marketing/Digital/Commercial), including system development. Deep knowledge of MarTech technologies and digital marketing strategies. Proven experience in business development, sales, or similar roles within IT and digital marketing. Proficiency in Adobe Experience Manager (AEM), Adobe Analytics, SFMC, SFDC Sales Cloud, Adobe Target, Adobe Assets, Workfront, customer segmentation, and behavioral analysis. Strong background in digital marketing campaigns across various channels, with a focus on enhancing customer journeys and personalized experiences (Braze or Salesforce Marketing Cloud preferred). Strong knowledge of SEO, SEM, and digital marketing best practices. Experience analyzing digital marketing data to optimize website performance and campaign effectiveness. Understanding and practical experience with Agile frameworks. Proven track record of working effectively as part of a Scrum team. Strong analytical, problem-solving, communication, and interpersonal skills. Ability to work collaboratively in a team environment and manage vendors. Experience leading teams, both direct and indirect. Preferred Qualifications: Experience in the healthcare industry or a comparable regulated industry. IT Product Manager or Account Management background is preferred. Experience with Jira, Confluence, Workfront and Power BI Ability to adapt to changing client needs and market conditions. Innovative thinking to develop unique marketing solutions. Collaborative mindset to work effectively with internal teams and vendors. Ability to analyze complex data and provide actionable insights. Strong interdisciplinary, intercultural influence, and networking skills. Strong influence and negotiating skills. Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is $112,000.00 – $224,000.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: IT Services & Solutions Delivery DIVISION: BTS Business Technology Services LOCATION: United States > Alameda : Plaza 6 Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

Salary : $112,000 - $224,000