What are the responsibilities and job description for the Senior Manager Lifecycle Marketing position at 11:11 Media?

About Us

11 : 11 Media is a global media brand at the intersection of entertainment, pop culture, and empowerment, co-founded by Paris Hilton. From innovative content to groundbreaking products, we celebrate individuality and create meaningful connections with our audience. We’ve sold over $4billion in consumer products over the last decade and are looking to grow our team for the next phase of growth.

About the Role

We are seeking a passionate and experienced Senior Manager / Director of Lifecycle Marketing to lead the strategy, development, and execution of our audience lifecycle marketing programs. In this role, you will play a crucial part in driving audience engagement, retention, and lifetime value. You will own the end-to-end audience journey, from onboarding to advocacy, and develop personalized campaigns that nurture and grow our owned audience. If you’re a strategic thinker who also thrives on executing high-impact campaigns, is a self starter and who takes initiative, this role is for you.

Key Responsibilities

Develop and implement lifecycle marketing strategies : Define and execute lifecycle marketing strategies across all audience touchpoints (email, SMS) to drive engagement, retention, and participation.
Map the audience journey : Analyze audience behavior and identify key touchpoints and opportunities for engagement and optimization across all 11 : 11 Media platforms and content.
Create personalized campaigns : Design and execute targeted campaigns with excellence based on audience segmentation, behavior, and lifecycle stage, with a focus on personalization and creating unique experiences.
Drive audience activation and onboarding : Develop programs to effectively onboard new fans and followers and drive early engagement with 11 : 11 Media content.
Drive customer lifetime value : Develop and execute strategies to maximize customer / audience lifetime value through deeper engagement with 11 : 11 Media content, talent, and experiences.
Collaborate cross-functionally : Work closely with creative, social, brand partnerships, and other teams to ensure alignment and achieve shared goals.
Data-Driven Decision-Making : Analyze performance metrics to identify trends, optimize strategies, and make informed recommendations for improvement.
Analyze and report on performance : Track key metrics, analyze campaign performance, and generate reports to measure the effectiveness of lifecycle marketing initiatives.
Stay up-to-date on industry best practices : Research and implement the latest lifecycle marketing trends and technologies in the media and entertainment industries.
Audience Engagement : Leverage data and insights to create meaningful, tailored customer journeys that enhance engagement and loyalty.
Promote 11 : 11 Media content : Develop strategies to promote 11 : 11 Media's original content and IP across various platforms.
Craft compelling narratives : Develop messaging that resonates with our target audience and drives engagement.
Create premium experiences : Develop and execute strategy around our most loyal audience.

Qualifications

Proven experience : 5 years of experience in lifecycle marketing, email marketing, CRM, with a proven track record of driving results.

Strategic mindset : Strong analytical and strategic thinking skills with the ability to develop and execute data-driven marketing plans.

Ability to execute : Strong track record of developing and implementing successful lifecycle marketing strategies that include both commerce and media

Audience-centric approach : Deep understanding of customer / audience lifecycle marketing principles and best practices including segmentation and personalization techniques.

Data proficiency : Strong knowledge of email marketing platforms, marketing automation platforms and analytics tools

Analytical mindset with the ability to interpret data, derive insights, and optimize performance.

Excellent communication skills : Strong written and verbal communication skills with the ability to effectively communicate with stakeholders at all levels.

Collaborative spirit : Ability to work effectively in a cross-functional team environment.

Creative thinker : with a strong attention to detail and an eye for branding and design.

Passion for storytelling : telling the story through compelling content generation

Community building : Experience with community building and engagement.

Experience in entertainment, media, or consumer-facing brands.

Bachelor's degree in Marketing, Business, or a related field.

Salary : $4

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Senior Manager Lifecycle Marketing

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