What are the responsibilities and job description for the Social Media Manager Job at 12th Tribe in Los Angeles position at 12th Tribe?

Job Description

Salary :

The Social Media Manager will be responsible for overseeing all social media channels, distributing content and bringing to life a strong brand story. We are looking for an experienced individual to bring story telling, creative ideas, community building, and other initiatives to our current marketing program and expand the tribe!

In this position you must be strong in a fast paced environment, a highly fluid ever changing space, and leader in a collaborative space. The objective of this role is to build an effective social media strategy, engage audience, drive traffic, increase conversions, and manage the online community by reading customers comments, questions and answers. This is an IN OFFICE role in our Santa Monica office, so please only apply if that is available to you.

Responsibilities

Plan, design, implement and monitor social media marketing campaigns.
Create, curate and manage social media content, including text, audio, visual and multimedia formats.
Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
Design, implement and manage social ad campaigns integrated into the companys strategic marketing plans.
Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.
Track social media campaigns key performance metrics to maximize results and report progress to management.
Produce and Direct Photoshoots
Oversee final edits from photoshoots to ensure final product is passed along to Merchandising
Create and oversee Marketing briefs for E-mails, Ads, Web and Social.
Manage budgets across content creation platforms
Work cross functionally with Buying and Merchandising
Staying up to date on current social media trends and implement them for the brand
Ensure the delivery of successful campaigns while supporting business critical KPIs
Analyze how effective our content and programming is, while making recommendations for improvement based on insights and trends
Manage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growth

Required Skills

Minimum 7 years of social media management experience

Bachelor's degree in business, marketing, journalism, public relations or related field

Professional certification in Google Analytics strongly preferred

Proficient using multi-social posting programs such as Hootsuite and HubSpot

Strong computer skills using Microsoft Office and Adobe Suites

General knowledge of Search Engine Optimization and internet ranking for web content

Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention

Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach

Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once

A natural "people person," skilled at building and nurturing relationships, and balancing many priorities

Fluency with analytics and SEO

Knowledge in the KOL (INFLUENCER) landscape

Familiarity with online analytical tools and social scheduling applications, such as : Dash Hudson, Tribe Dynamics, and Google Analytics

Strong verbal, written, and interpersonal skills

Natural storyteller who understands the brand DNA, voice, and aesthetics

Strong understanding of and interest in the fashion space

Experience in visual storytelling on social media

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Social Media Manager Job at 12th Tribe in Los Angeles

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