What are the responsibilities and job description for the Marketing Campaign Strategist position at 16 Creative?
Job Description
We are seeking a highly skilled and creative Digital Marketing Specialist to drive brand awareness, sales conversions, lead generation, and customer engagement.
This role requires a data-driven mindset, strategic thinking, and the ability to optimize campaigns across multiple digital platforms.
- Plan, create, and optimize digital advertising campaigns across platforms such as Google, Facebook, Instagram, TikTok and other PPC channels.
- Monitor and analyze ad performance metrics to ensure campaign effectiveness and ROI.
- Conduct A/B testing and audience targeting strategies to improve ad engagement and conversion rates.
- Stay up to date with the latest trends in digital advertising and implement best practices.
Key Responsibilities:
- Email Marketing:
- Develop and execute email marketing campaigns to nurture leads, sales, and retain customers.
- Create compelling email content, including copy, design elements, and CTAs.
- Segment email lists for personalized and targeted messaging.
- Track and analyze email performance metrics such as open rates, click-through rates, and conversion rates to optimize future campaigns.
- Social Media Strategy:
- Develop and manage social media strategies to increase brand awareness and engagement.
- Create, schedule, and publish engaging content across multiple social media platforms (Facebook, Instagram, TikTok, Twitter, etc.).
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field is highly desired.
- 2 years of experience in digital marketing, with a strong focus on paid ads, email marketing, and social media.
- Proficiency in digital advertising platforms, including Google Ads, Facebook Business Manager, etc.
- Experience with email marketing platforms, bonus points for those who are savvy with Klaviyo.
- Knowledge of SEO and website analytics tools is a plus.
- Excellent analytical skills and ability to interpret data to optimize campaigns.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- A proactive, creative, and results-driven mindset.
What We Offer:
Competitive salary and performance bonuses.
Health, dental, and vision insurance.
