What are the responsibilities and job description for the Senior Account Director, Experiential position at 160over90?
Who We Are:
160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You'll Do:
The Sr. Account Director, Experiential will lead one of 160over90’s key accounts and all their exciting experiential efforts around the FIFA World Cup 26TM. The Sr. Account Director will oversee the day-to-day team and be responsible for the planning, coordination and bringing to life experiential marketing activations at FIFA Fan FestivalTM 2026 across multiple Host Cities for the duration of the FIFA World Cup 26TM. This individual will ensure our clients receive superior service while motivating a team of professionals to achieve sustainable results.
Our ideal candidate is a demonstrated leader that understands how to drive strategy across the holistic consumer journey but focusing on the event marketing landscape (e.g. events, mobile tours, grassroots, field marketing, large productions, etc.), ultimately to drive conversion. This leader will be responsible for driving the engagement across a large client and should have a proven success rate of increasing growth and profitability across multiple accounts, while leading a team of several individuals, varying talents and collaborating across many disciplines.
The best candidate for the Sr. Account Director - Experiential position must have direct experience in the experiential marketing industry, but also knowledge of delivering digital, mobile and social elements within this landscape. They will also help to deliver the value of our creative work, measurement of programs and drive business results through analytics. Our desired candidate is a trusted and highly collaborative thought leader that can work cross-functionally in a large network organization with a variety of people and work styles.
Responsibilities
Account Management
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
$123,750 annually
Hiring Range Maximum:
$165,000 annually
160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You'll Do:
The Sr. Account Director, Experiential will lead one of 160over90’s key accounts and all their exciting experiential efforts around the FIFA World Cup 26TM. The Sr. Account Director will oversee the day-to-day team and be responsible for the planning, coordination and bringing to life experiential marketing activations at FIFA Fan FestivalTM 2026 across multiple Host Cities for the duration of the FIFA World Cup 26TM. This individual will ensure our clients receive superior service while motivating a team of professionals to achieve sustainable results.
Our ideal candidate is a demonstrated leader that understands how to drive strategy across the holistic consumer journey but focusing on the event marketing landscape (e.g. events, mobile tours, grassroots, field marketing, large productions, etc.), ultimately to drive conversion. This leader will be responsible for driving the engagement across a large client and should have a proven success rate of increasing growth and profitability across multiple accounts, while leading a team of several individuals, varying talents and collaborating across many disciplines.
The best candidate for the Sr. Account Director - Experiential position must have direct experience in the experiential marketing industry, but also knowledge of delivering digital, mobile and social elements within this landscape. They will also help to deliver the value of our creative work, measurement of programs and drive business results through analytics. Our desired candidate is a trusted and highly collaborative thought leader that can work cross-functionally in a large network organization with a variety of people and work styles.
Responsibilities
Account Management
- Manage activity with account team
- Provide strategic leadership for brand clients to the respective verticals and channels
- Partner daily with our Strategy & Creative team to ensure all needs are delivered and align to client briefs and deliverables
- Become an expert in our client’s competitive landscape, providing POV for the client on best in class, and additional learnings
- Ensure briefs are received from clients that clearly deliver timing, expectations and budgets
- Align expectations and monitor holistic team’s workflow
- Provide critical day-to-day supervision and oversight
- Identify and suggest Training/Development needs
- Provide ongoing performance feedback and empower team members
- Manage the collective experiential process
- From brief, to strategy, to creative, to production to activation and everything in between
- Manage the creative process
- In conjunction with the Strategy team, brief the creative team either personally or through close oversight of account managers, reviewing deliverables and comp materials
- Work with the team in the development of concepts and supporting tactics
- Responsible for developing scopes of work with clients
- Lead development of proposal/deck presentations
- High-level thinking
- Work with managers to maintain high standards and push forward key insights and ideas
- Identify opportunities for incremental business
- Consistently provide added-value ideas
- Provide support to Leadership on effectively managing high-level clients
- Build relationships up through our client organization at senior levels
- Work with 160over90 Leadership to contribute ideas effectively for client business plans on an annual basis
- Partner very closely with our Production Team on budgets, timelines and workback schedules
- Align with our creative output on the production of deliverables for our clients
- Strong understanding of producing various size events, types of materials, fabrication of elements, cost perimeters and production timelines
- Work across several vendors in conjunction with the Production team to deliver the best work, but drive efficiencies within client budgets
- Manage revenue and forecast projections
- Manage resources to ensure client profitability
- Work with Leadership for overall staffing/resource allocation
- Manage client billing and financial status reports at a higher level
- Work with Leadership to guide upfront planning process
- Partner with strategic planning and creative teams for concept development
- Work with Leadership to develop measurement criteria for all projects, holding appropriate team accountable for results
- Always conduct oneself in a professional manner, focused on the success of the team and agency
- As a manager and rising agency leader, a clear and consistent management style will ultimately help your team below as well as above
- Maintain control and steer all conversations toward successful resolution of issues
- Include your manager to help mentor cross-functionally, as you have visibility to the wider team
- Bachelor’s Degree in Communication, Marketing, Advertising or similar
- Enthusiasm for the promotions/experiential/advertising/retail marketing fields
- 14 years of experiential/event marketing experience within a client or agency environment
- Experience in the beverage and sports industries a plus
- Excellent management skills, with the proven experience to lead a team and client with confidence and magnetic, intelligent, strategic leadership
- Excellent oral and written communication skills
- Team player who is positive and upbeat with high potential for coaching and mentoring
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
$123,750 annually
Hiring Range Maximum:
$165,000 annually
Salary : $123,750 - $165,000
