Director, Juice category - LA OU

Location(s):

Chile

City/Cities:

Santiago de Chile

Travel Required:

Relocation Provided:

No

Job Posting End Date:

April 11, 2025

Shift:

Job Description Summary:

Building a winning, focused, growth portfolio is a top priority for the company. This requires innovation, marketing efficiency and effectiveness. As a Category manager you’ll serve as a primary strategic advisor to deliver best in class insights. You’ll be able to actively influence system decision making with fact-based and category-centric thought leadership.  The candidate will have a passion for analyzing and developing relationships to build strategies and tactics designed for future category growth. 
This position supporting business growth through brand portfolio; identifying opportunities to grow market, managing relationships with bottlers and leading the stem in the execution of Brand strategy. Activities include developing and implementing marketing strategies; monitoring customer and competitor activity and industry trends; market research, and merchandising activities; business development activities; and developing and implementing marketing campaigns.


Position Overview:

• Lead Juices portfolio strategy across LATAM (focus on refreshment segment) and develop plan to reach category goals.
• Lead & develop Global projects and interact with other OUs (Operating Units).
• Influence positively the system to bring to live Juices strategy across LATAM OU.

Function Related Activities/Key Responsibilities:

• Effectively collaborates globally & LATAM OU level in order to create synergies, implement and share best practices. 
• Identify and articulate opportunities as part of the annual category situation assessment process, including recommending space opportunities and risks for the category. 
• Analyzes and understands market trends and social forces to bring insights to the category.
• Develops end-to-end solutions with a deep understanding of each step of the value chain 
• Secures correct and timely implementation of the portfolio approach, brand plans and programs in collaboration with other key functions. 
• Leads and influences teams to execute the Operating Unit plan at scale whilst also supporting with any locally led activity or amplification. 

Education Requirements:

• Bachelor’s degree in Marketing, Business, Finance or related field. 

Related Work Experience:
8  years in consumer goods brand management roles or retail customer experience. 

English and Spanish are required;

Functional Skills:

• Experience in developing actionable results from category, space management and shopper insights. 
• Ability to demonstrate advanced analytical capability with customer level data. 
• Experience in strategic planning and portfolio management. 
• Proven oral and written communication, storytelling, and influencing skills. 
• Ability to manage and prioritize multiple projects and assignments. 

Skills:

Branding, Brand Management, Collaboration, Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Strategy Development, Teamwork

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.