What are the responsibilities and job description for the VP of Marketing position at 212 Associates LLC?
Vice President of Marketing - Healthcare PaaS
Our client is a growing healthcare PaaS company leveraging technology to enhance patient care and streamline operations. Headquartered in a beautiful Northern Fairfield County, CT location, they are seeking a VP of Marketing to drive strategy, brand positioning, and growth.
Key Responsibilities
Our client is a growing healthcare PaaS company leveraging technology to enhance patient care and streamline operations. Headquartered in a beautiful Northern Fairfield County, CT location, they are seeking a VP of Marketing to drive strategy, brand positioning, and growth.
Key Responsibilities
- Develop and execute data-driven marketing strategies aligned with business goals.
- Lead brand positioning, thought leadership, and go-to-market initiatives.
- Oversee digital marketing, customer acquisition, and lead generation.
- Collaborate with Sales, Product, and Customer Success to optimize performance.
- Manage marketing analytics, reporting, and team leadership.
- 8 years in marketing, with 4 in leadership (SaaS/Healthcare preferred).
- Expertise in digital marketing, including SEO/SEM, content marketing, social media, email marketing, and paid advertising.
- Strong leadership, communication, and strategic thinking skills.
- Bachelor's in Marketing, Business, or related field (MBA a plus).
