Branding /Promotions Manager

21st Amendment is looking for an experienced Branding /Promotions Manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.

To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

A promotion or an advertising manager develops consumers' interests in a company's products or services by implementing and planning marketing programs. The professionals have numerous responsibilities and duties involving planning and directing policies, producing collateral materials like posters and organizing advertisement programs.

- Must have "Graphic Designing" experience.

*Joining: Immediately !!!

Responsibilities:

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.
• Promotions managers are responsible for planning and managing campaigns to promote their company's products and services
• Increase short-term sales and improve the results of other marketing programs.
• Must also have a creative mind, project management skills, and interpersonal skills along with experience in marketing or sales promotion.
• Promotion is one element of a company’s overall marketing program.
• Assessing potential products and services promotion options
• Creating annual promotion plans for radio, web, social media and print
• Developing effective and affordable strategies for marketing new initiatives or programs
• Managing a good relationship between the company, vendors and customers
• Managing marketing budgets to meet promotional goals by closely working with accounting directors and finance departments
• Developing and executing email and online marketing programs
• Developing and executing converged marketing activities and in-house promotions
• Maintaining incentive and referral programs and good relationships with advertisement agencies.
• Working with internal departments and third-party vendors to ensure the company achieves promotion consistency
• Analyzing and developing performance reports and proposing alternatives and future promotion plans
• Developing and launching discounts, coupons, contests, sample gifts, sweepstakes and rebates.
• Determine the timing and duration of promotions
• Coordinating staff members responsible for creating and delivering advertisements
• Approving promotional agency plans
• Overseeing media buying
• Selecting agencies to partner with
• Presenting campaigns during pitches
• Presiding over radio, film and TV shoots

Requirements:

• Degree in business, marketing or related field.
• Previous experience in developing brand and marketing strategies.
• Good communication skills, both verbal and written.
• Previous experience in managing and leading teams.
• Highly organized and perform well under pressure.
• Budget management skills.
• Strong research and analytical skills.

Job Types: Part-time, Contract, Full-time

Pay: $35,000.00 - $55,000.00 per year

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $35,000 - $55,000