Trade Marketing Specialist Off-Trade and E-Commerce

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Quote from Hiring Manager 

We are hiring a passionate Trade marketeer that will strongly contribute to the development and operational  implementation of trade marketing tactics for the total portfolio of Brown-Forman (B-F) Italy across all  domestic Off Trade and e-commerce channels. It is an exciting opportunity to work with the iconic Jack Daniel’s Family of Brands as well as driving the  development of Super-premium Gin Mare and Diplomatico rum.  

Meaningful Work From Day One 

The Trade marketing specialist will play a critical role in the newly created Brown Forman Own Distribution  organization and will assume a “bridging role” between the B-F marketing team and Off Trade sales team,,  closely working with them to secure the clear “translation” of the local brand strategies into effective trade  marketing plans and channel activations. 

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position will be focused on strengthening our positioning in the Off-trade and E-commerce channels by developing compelling activities able to turn brand choices into purchases. It will strengthen B-F commercial capabilities, elevate speed/quality of trade executions, identify business  opportunities, provide competitive intelligence, ensure superb allocation of trade resources, and enable our  brands to win at the point-of-purchase.  

This is an office/hybrid role, 4 days in the office and 1 at home.

What You Can Expect 

Trade marketing planning and execution 

● Development together with the Trade Marketing Manager the annual commercial plans and trade  marketing brand plans. 

● Contribute to the formulation of Off-Trade channel vision and set strategic directions (segmentation,  picture of success, merchandising principles). 

● Collaborate and align with brand marketing team for the ideation, planning, production and  implementation of best-in-class promotional programs and activities (per channel, region, customer)

● Run and implement yearly e-commerce plan 

● Support TMM to secure the efficient planning and allocation of trade resources across  channels/customers based on brand objectives and field feedback. 

● Coordinate the ordering process (POSM, Gift Packs) and closely monitor respective budget and invoicing.  

Trade insights, Business analytics and performances 

● Ensure the analysis on a regular basis of the competitive environment and emerging trends in markets in  order to implement corrective measures and action plans. 

● Performs regular market visits to gain knowledge and observations about the market and consumers,  monitor trade marketing initiatives, evaluate quality of execution by sales teams, capture best practices  and identify areas for development and new business opportunities.  

● Run desk research and monthly analyze sell-out data to collect market data, gain channel and customer  insights, gather competitive intelligence 

What You Bring to the Table 

● Academic background in business related disciplines (Master’s degree considered a plus) and 3 years  of experience in relevant roles (i.e. trade marketing / sales & marketing) in FMCG industry  

● Fluent in both Italian & English (speaking and writing). 

● Clear driving license cat B  

● Good ability to analyze and understand panel data (Nielsen/IRI) 

● Good interpersonal skills. Able to work with and through people to accomplish goals

● Ability to prioritize activities and manage time & projects effectively in a complex business environment  

What Makes You Unique 

● Prior Experience in beer, wine and spirits would be a plus 

- Italian Market Trade know-how 

- Sales/Trade Marketing experience 

● Strong team-player, adaptable to fast growing, changing environment 

● Problem Solving / “Can Do” mentality. 

● Ability to prioritize and meet deadlines 

● Dedicated to pursuit of excellence 

● Ability to travel extensively up to 30% of the time. 

Who We Are 

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer 

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth  for generations to come. As a premium spirits company, we offer equitable pay structures for individual and  company performance alongside a premium employee experience. We offer a range of premium benefits that  reflect our company values and meet the needs of our diverse workforce.

#ginmare

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