What are the responsibilities and job description for the Digital Media Supervisor, Programmatic position at 22squared?
Media Supervisor - Digital Investment (Programmatic):
This role will be a key team member on the media team and will lead a team of media professionals specializing in planning and buying programmatic media. This will involve the creation and execution of media plans, unearthing insights to inform the development of the media plan, and flawless execution across all fronts.
RESPONSIBILITIES:
- In partnership with media team leadership, aid in the development of overall client strategy as it relates to digital investment media - programmatic, as well as data and audience strategy
- Develop and manage audience and media testing roadmaps across programmatic
- Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies
- Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors
- Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media
- Assist the AMD programmatic and other Media Leadership in leading client strategy and managing the activation team
- Creates a positive working environment and fosters an overall team approach
- Maintain an in-depth knowledge of client business, from both current and historical perspectives
- Works collaboratively across departments (media planning, strategy, comms planning, analytics, etc.) to develop the strategic design for innovative media plans
- Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals
- Maintains overall control of work-flow and assigned team responsibilities within the group -- oversees the progress of all projects
- Provides strategic analysis of plans to determine impact and overall outcome of all measurable variables such as sales, average check, lift in measurable brand attributes, awareness, advocacy, etc.
- Stimulates team productivity and growth by allocation of assignments that combine to make productive and effective use of each person’s skills, as well as motivating their interests and challenging their minds
QUALIFICATIONS:
- 5-7 years of experience in a media planning and activation capacity
- Minimum of 4 years of experience in activating programmatic media
- 2 years of management experience
- Experience in strategy and execution of digital investment media - with a strong emphasis on programmatic
- Experience in the execution of self-serve programmatic media buying and leading a team of digital buyers required
- Experience in data strategy and usage of a Data Management Platform is strongly preferred
- Certification and/or a high degree of technical aptitude in primary DSPs such as DV360, Google Ads, Amobee, The Trade Desk, etc. in a self-serve/hands-on keyboard capacity.
- Certification and/or significant experience in media measurement tools, such as Campaign Manager, Datorama, and Google Analytics 360.
- High level of comfort presenting to senior clients and senior internal team members
- Exposure and usage of marketing technology and tools
- Experience managing team projects from ideation to execution
- Highly organized and process-oriented
#LI-REMOTE
