What are the responsibilities and job description for the Media Coordinator, Programmatic + YouTube position at 22squared?
OVERVIEW:
As a Media Coordinator - Digital Investment, you will report directly to a Media Director on the account, and will be responsible for activation, project management, quality assurance, and ad deployment of our Programmatic and YouTube campaigns for a large grocery brand. You will help in the creation and management of Programmatic and YouTube campaigns across a variety of platforms and partners.
Ideal candidates are passionate about the evolving world of digital marketing. Candidates should have interest in emerging trends across marketing platforms and recognize the impact of digital marketing in an overall marketing strategy.
RESPONSIBILITIES:
- Assist in deploying our programmatic media programs and campaigns through DV360, AdWords, The Trade Desk, etc.
- Assist in the deployment of programmatic campaigns across managed programmatic media partners
- Develops, and deploys approved creative into paid media platforms and partners with customized tracking, audience targeting, and landing pages.
- Cross-references campaign activation plans against in-platform campaign setup.
- Responsible for collecting, compiling, and aggregating weekly and/or monthly reporting.
- Schedule, maintain, and monitor ad delivery to ensure the successful deployment of ads.
- Work collaboratively with team members and management to develop and continuously refine QA processes that are systematic, efficient, effective, and responsive to the changing needs within the team.
- Work with a team to coordinate, monitor, execute, and document all paid programmatic and YouTube media buying activities.
- Provide ongoing monitoring and proactive management of potential tracking/reporting issues.
- Insures the highest level of stewardship and error-free execution while adhering to tight deadlines.
- Stays up to date on all market/technology trends.
- Ensures all campaigns are executed flawlessly.
QUALIFICATIONS:
- Working knowledge of Digital Marketing Platforms: DV360, The Trade Desk, Google Ads and/or Bing a strong plus
- Demonstrates success in managing processes and QA in a high-pressure environment
- Effective time management and organizational skills, as well as strong attention to detail
- Ability to communicate effectively to internal and external stakeholders
- Strong mathematical and analytical aptitude required
- Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced, entrepreneurial environment
- Excellent verbal and written communication skills; excels at working cross-functionally
- Is a self-starter and is resourceful in carrying out work assignments and following through
- Ability to learn new channels, platforms and internal businesses
- Strong points of view regarding content best practices
- Entrepreneurial attitude: You’re excited at the idea of building the agency with new platforms, tools, ideas and opportunities
PREFERRED QUALIFICATIONS:
- 0-1 years of experience in digital media buying and/or planning at a media agency or other buying platform is preferred.
