What are the responsibilities and job description for the Sr. Copywriter (Contract) position at 23andMe?
We are hiring a Contract Senior Copywriter to join 23andMe’s internal creative team. In this role, you’ll create custom campaigns for a range of 23andMe products, translating your passion for innovation to inspire others towards action. As an expert in your craft, you will be comfortable ideating and writing in multiple formats : from creative ideation to brand storytelling, across a variety of media : from email to video. Most of all, you are someone that is interested in a role that is mission-driven and you love the idea that, at the core of your work, you are helping people. You are helping them to better understand where they come from, and potentially helping them lead healthier lives.
Who We Are
Since 2006, 23andMe’s mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding.
What You’ll Do
- Create compelling and innovative copy for different consumer media, including display advertising, radio ads, email communications, social media, affiliate communication, video content and event materials.
- Help explore and ultimately define the brand voice as an important part of our brand style guide.
- Deliver the brand voice throughout all communications materials.
- Craft site copy for 23andMe.com including updates, new content, new features, and test scenarios.
- Understand and clearly articulate our positioning, products, and services.
- Proof, edit, and rewrite marketing materials driving brand style and tone consistency.
- Be responsible for the quality and accuracy of all communication pieces.
- Partner with other departments to write marketing materials that target audiences such as healthcare providers, academics, and the scientific community.
What You’ll Bring
Salary : $141,600 - $212,400
