Social Media Manager Job at 24 Hour Fitness in California

FULL-TIME Full-time

LOCATION CA

SOCIAL MEDIA MANAGER

24 HOUR FITNESS

At 24 Hour Fitness, we’re committed to helping our members live their happiest and healthiest lives. We support our members where they’re at, create fun and engaging ways to workout, and celebrate our members’ big and small triumphs on their journey.

We’re seeking a creative, analytical social media manager to accelerate the growth and engagement of social media on 24 Hour Fitness social channels. You will be charged with significantly scaling social following and engagement. You will be a significant contributor to the brand’s success across organic social media channels, with focus on Tiktok, Instagram, and Facebook. You will be able to support the social media influencer program.

What you’ll do :

Key Responsibilities :

• Platform and Content Management : 50% of time
• Be the social media expert maintaining a cutting edge understanding of best practices, features, strategies, and tactics for all social channels.
• Editorialize the brand through the lens of brand purpose, marketing objectives and popular culture to ensure relevance and resonance for our target audience.
• Create and manage the social media calendar based on the company’s priorities and lean into platform trends.
• Own social content process from ideation and planning to scheduling on all active channels.
• Create short-form video content for all channels. Ability to produce high-performing social content a PLUS.
• Build and proactively manage a positive social media community and identify opportunities for engagement.
• Partner with the marketing team on integrated planning to inform social editorial strategy and collaborate on creative needs (from ideation to approval).
• Influencer Relationships : 30%
• Build brand awareness and drive growth through social influencer and creator partnerships.
• Lead all influencer and ambassador communications, including contract or collaboration terms negotiations. Support and oversee key influencer campaigns, events and experiences.
• Identify new influencers, creators and brand ambassadors to help us reach and engage new audiences.
• Partner with the marketing team to find ways to integrate high-performing influencer content across other marketing channels.
• Define and manage goals and KPIs for influencers and creators, ensuring established performance goals are met.
• Analytics and Insights : 20% of time
• Design and execute social media reporting on key metrics, such as engagement and sentiment.
• Partner with digital analyst to develop social media analytics process and manage social media performance to quantify the impact of organic social and influencer programs.
• Identify key topics, data and news that will entertain / inform / educate our audience.
• Share social media insights with the marketing team to inform social and broader brand editorial strategy.

You Are :

Qualifications :

Benefits Summary

24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and / or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.

Compensation Summary

All Employees : Free Club Membership, Employee Assistance Program (EAP), Basic Group Life and AD&D Insurance ($10,000), and 401k Savings and Investment Plan.

Average of 30 hours or more per week : Medical / Dental / Vision Benefits, Paid Time Off, and Sickness Benefits (in addition to the above).

Washington State : Receive 40 hours of sick time on your first day of employment. After 6 months of employment, accrue 1 hour of sick time for every 30 hours worked, up to a maximum of 120 hours, inclusive of time carried over.

Actual offer may vary from posted hiring range based on location, work experience, and / or education.

Salary range will vary based on geography of the applicant.

Pay Range for Los Angeles, Orange County and Seattle : $84,065.00-$105,110.00 (Exempt), $40.42-$50.53 (Non-Exempt)

Pay Range for Bay Area (California) & New York City (incl. New Jersey) : $87,720.00-$109,680.00 (Exempt), $42.17-$52.73 (Non-Exempt)

Pay Range for San Diego & Carlsbad (California) and all other locations : $78,948.00-$98,712.00 (Exempt), $37.96-$47.46 (Non-Exempt)

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Salary : $38 - $47