What are the responsibilities and job description for the Brand Marketing and Content Director – CPG position at 24 Seven Talent?
Are you a visionary leader with a passion for brand strategy and creative direction? We are seeking a Director of Brand Marketing to drive brand initiatives and elevate brand presence.
Overview :
This pivotal role involves shaping the brand image through innovative visual identity and impactful campaigns. You will lead a team of creative specialists to develop and deploy brand materials across digital platforms, retail environments, and social media that resonate with our consumers.
Key Responsibilities :
- Strategic Brand Leadership : Develop comprehensive brand strategies to drive growth and differentiate our brand.
- Creative Development and Management : Lead a team of graphic designers and freelancers to execute brand vision and create compelling content.
- Social Media Innovation and Leadership : Drive growth and innovation in our social media presence, enhancing engagement and sales impact.
- Go-to-Market Strategy : Collaborate on go-to-market plans for new product launches, ensuring strong communication and alignment.
- Cross-Functional Collaboration : Work with product, sales, and creative teams to align social media initiatives with key business objectives.
- Performance Tracking and Optimization : Own the measurement of KPIs related to brand awareness and social media engagement.
Qualifications :
