Campaign Media Planner

Client Overview: Our client, in the retail space, is looking for a Media Planner to join their team!

Role Overview: As a Campaign media planner you will own the execution recognition and delivery of sales revenue. The ideal candidate will have 3-5 years professional experience with End-to-End Digital Media Campaign Management Digital Media Planning and professional experience managing a media mix of more than one platform and channels especially in paid channels such as Display Mobile Social Search and Programmatic.

Campaign Media Planner Responsibilities:

• Planning executing managing and optimizing end-to-end campaigns.
• Understanding upper funnel [brand messaging calls to action] and lower funnel [direct response conversion] campaign tactics.
• Partnering closely with internal teams including account management sales and advanced analytics to define metrics and measure success of campaigns using internal analytics.
• Maintaining and organizing campaign-specific materials in the teams shared document repository.
• Managing the day-to-day campaign maintenance including internal and external questions regarding accurate campaign implementation pacing and the performance of various campaigns.
• Developing growing and maintaining relationships with internal teams through exceptional client service and becoming a trusted advisor.
• Working with trafficking teams to traffic tags and ensure accurate tracking for campaigns.
• Building and delivering media plans for new client opportunities using strategic insights and best practices.
• Regularly consulting sales teams on insights to clients detailing performance campaign optimizations and new opportunities.

Campaign Media Planner Qualifications:

• 2-3 years professional end to end Digital Media Campaign Management experience
• Retail media experience
• Experience with Media Planning Building Media Plans and firm understanding of traditional and interactive media planning elements.
• Experience with multiple digital media products and channels: Social Display Mobile Search Paid Programmatic etc. Specifically keyboard experience within Paid channels such as Display Mobile Social Search and Programmatic etc.