Digital Marketing Director

Salary: $140-150k

Hybrid: Monday, Tuesday, and Thursday on site in Alpharetta

The right candidate must be both a well-rounded marketer and an out-of-the-box problem solver. Experience with digital marketing in the forms of online paid media, account-based advertising, intent-based targeting, marketing automation, virtual events / webcasts, website design/management, and social media will be key components of this individual’s DNA.

This is a hybrid position – 3 days per week onsite, 2 days per week remote – and is based out of our global Headquarters in Alpharetta, GA. This role reports directly to the Chief Marketing Officer.

Your Impact on The Organization:

The right candidate will be interested in supporting a broad range of activities. You will be a meticulous project manager who can help drive the entire business toward success. Job responsibilities include:

• Develop and execute comprehensive inbound and outbound digital marketing programs to support business growth and new customer acquisition.

• Optimize and manage corporate website properties to enhance digital presence and user experience.

• Identify and drive upsell and cross-sell opportunities within the existing customer base.

• Create targeted digital campaigns that align with the buyer’s journey and follow demand-generation best practices.

• Utilize a modern marketing technology stack to automate and scale personalized digital marketing programs.

What You Will Bring to the Team:

• 10 years of experience in B2B inbound marketing, including lead generation, campaign execution, and performance measurement.

• Proven expertise in managing corporate website properties and digital marketing initiatives.

• Demonstrated ability to lead and mentor marketing teams.

• Strong analytical and quantitative skills with the ability to extract insights from data and apply them strategically.

• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.

• Strong interpersonal and collaborative skills to work effectively across teams and drive initiatives.

• Creative and innovative mindset with a focus on continuous improvement.

• Bachelor's degree strongly preferred.

Technical Knowledge:

• Expertise in digital marketing automation platforms (Hubspot, Pardot, Marketo, Eloqua) and CRM systems (Salesforce.com, etc.).

• Hands-on experience with website CMS platforms (WordPress, Typo3, Shopware, Shopify).

• Strong knowledge of SEO best practices and optimization strategies.

• Proficiency in paid media strategies, ABM, direct mail, email marketing, and landing page optimization.

• Ability to develop and execute end-to-end marketing and communications plans that encompass thought leadership, demand generation, and acceleration strategies.

• Direct experience with Hubspot, DemandBase, GA4, Salesforce.com, and Typo3 is a plus.

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