Digital Program Manager

Our client, a digital agency, is looking for a Program Manager to join their team.

Direct hire / full time

Hybrid – Onsite 3-4 days in Laguna Beach

80-$100k

Overview :

We are looking for a Program Manager to join our team to manage a lead generation tools that can be plugged into their website, giving them more opportunities to connect with online shoppers and drive interest and conversion. The job responsibilities include, but are not limited to the following :

Responsible for overall program oversight, operations and accountable for program strategy & health. The certified dealer tools program includes individual programs to support trade-in tools, messaging (chat / SMS) tools, test drive tools, inventory syndication tools and potentially more tools as the program expands.

Program Awareness and Communication

Communicate all program details, changes and actions required to certified program vendors, client, and regional teams

Program Growth

Drive program growth through improvements to KPIs, enhancements to the program strategy & tactics, and identifying / consulting the client on overall program enhancements

Client Relations : Manage client relationships, and proactively engage them, while serving as the SME for across all digital channels with a focus on digital tools & website

Measurement

Lead the effort to define, measure, and tell the story of digital tool conversions and effectiveness

Reporting and Analytics

Define, measure and manage the program performance through use of analytics and reporting tools and provide client key insights on performance of content

Vendor Integration and Management

Manage vendors to ensure they are meeting program benchmarks, adhering to brand and program standards, servicing in-program dealers as expected, maintaining required integrations and delivering all required reporting in a timely manner

Account Planning

Map quarterly goals to track key initiatives and program goals are being met

This is a client facing role which requires a polished and professional demeanor and the ability to lead meetings and present to teams / groups

DESIRED SKILLS & EXPERIENCE :

3 yrs. Account Management experience with a proved track record of success

Must understand and excel in the consulting environment and how to engage clients with a “can do” attitude

Need a solid understanding of the digital marketing landscape, automotive digital marketing background is preferred by not required

Detailed & functional expertise in Microsoft Office Suite, with an advanced skill set in Microsoft Excel (i.e. creating complex spreadsheets, including use of Pivot Tables and graphs)

Must be self-motivated, possess strong phone skills and be able to thrive and multi-task in a busy environment

Excellent communication and presentation skills are expected

Project management skills : ability to juggle multiple projects, adapt to changing / conflicting priorities, and breakdown strategy into work tasks

Implementation experience with analytics platforms such as a web reporting tool and tag management software is a plus

Experience with ecommerce and automotive dealer operations is a plus

Critical thinker who can problem solve

Excellent written / verbal communication

Ability to work independently and is a motivated self-starter

Detail-oriented and organized

College degree is a requirement

Salary : $80,000 - $100,000