What are the responsibilities and job description for the Director Influencer & Social position at 24 Seven Talent?
Our client, a growing beauty brand is looking for a Sr. Director, Influencer and Social. This is a fulltime position that is hybrid in LA (3 days a week).
What You’ll Be Doing As the Sr. Director of Influencer and Social Marketing, you will lead all digital marketing both earned and owned. You will drive brand awareness, customer engagement, and loyalty by leading the development and execution of impactful social media and influencer strategies. You’ll manage influencer campaigns across strategic gifting, disruptive storytelling, and affiliate programs, while owning the brand’s presence on social media platforms, driving content strategy, and growing an engaged online community. You will work closely with cross-functional teams to ensure seamless integration with broader marketing efforts.
Influencer & Community Strategy
Develop and lead influencer strategies for product launches and brand campaigns
Oversee influencer seeding, gifting, and content creation to engage and grow the creator community with a focus on retention
Build and nurture authentic relationships with influencers and their teams
Foster and manage online community engagement through direct interaction, social listening, and responding to customer feedback across platforms, ensuring a cohesive and engaged brand presence
Use Tribe to continuously assess engagement, awareness, and EMV, refining gifting strategies to focus on the most impactful creators
Stay informed on industry trends, competitive, and emerging platforms
Manage the influencer budget to maximize ROI
Campaign Management
Lead 360-degree influencer marketing campaigns aligned with brand goals and overall marketing objectives
Define and track KPIs regularly to optimize campaign success
Oversee the development and execution of social media campaigns, including collaborations with influencers, user-generated content initiatives, and paid social activations
Manage experiential activations to generate excitement and enhance customer engagement
Deliver regular performance reports to senior leadership, highlighting key metrics and opportunities to improve campaign performance
Social Media Strategy & Management
Develop and lead a comprehensive social media strategy across key platforms (Instagram, TikTok, etc.), ensuring alignment with broader marketing and brand objectives
Manage content creation, scheduling, and publishing to ensure a consistent brand voice and aesthetic across all platforms
Grow and engage social media followers by creating engaging, on-brand content and responding to community feedback in real-time
Stay informed of emerging social media trends and platform updates
Work with creative teams to develop a visually compelling and cohesive brand presence across social media channels
Earned & Paid Media
Lead “always-on” influencer programs to drive brand awareness and consistently generate engaging content
Source and amplify content from key creators to enhance brand awareness
Partner with digital growth teams to balance brand awareness and performance marketing KPIs
Create and manage paid social media campaigns in collaboration with the digital growth team, ensuring alignment with performance marketing goals
Preferred Skills
Demonstrated success in executing social and influencer campaigns that drive brand awareness, engagement, and community.
Passion for following social media and influencer marketing trends, consumer behavior, and cultural insights.
Strong communication and interpersonal skills, with a strong ability to foster and maintain relationships.
Data-driven with a sharp analytical mindset; experienced in setting and measuring KPIs to provide actionable insights.
Enthusiasm for scaling brands in a fast-paced environment.
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
Ability to operate both strategically and tactically, as a hands-on collaborator.
Comfortable with ambiguity and adapting to shifting priorities.
Ideally has managed others in the past (associates, coordinators, interns).
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