What are the responsibilities and job description for the Director of Influencer Marketing & Public Relations position at 24 Seven Talent?
Our client is a growing makeup brand looking to add a Director of Influencer & PR to their team.
Please note this role is hybrid in NYC - going in office 4x a week.
Responsibilities:
- Develop influencer and PR strategy
- Identify emerging trends and new platforms
- Collaborate with cross-functional teams to ensure cohesive messaging
- Build and maintain relationships with a network of influencers
- Negotiate partnerships and manage influencer contracts
- Oversee influencer program execution
- Analyze influencer campaign performance
- Develop and execute PR strategies
- Cultivate and manage relationships
- Oversee the creation of press materials
- Plan and manage press events
- Manage the PR agency team
- Set clear goals and KPIs
- Monitor and analyze campaign performance metrics
- Stay up-to-date on industry benchmarks
Qualifications:
- Bachelor’s degree in Marketing or Communications preferred
- 7 years of experience in PR/Marketing within beauty industry
- Strong network of influencer and media relationships within the beauty industry
Salary : $130,000 - $150,000
