Marketing Analyst

Digital Marketing Analyst

Our client is seeking a Marketing Analyst to take ownership of digital marketing analytics and translate complex data into meaningful business insights. This role requires strong analytical skills, hands-on experience with marketing data, and the ability to work independently. The ideal candidate will have a mix of technical expertise (SQL, Google Analytics) and strategic thinking, helping to optimize campaign performance and drive business decisions.

Key Responsibilities:

• Develop and maintain reporting dashboards to track marketing performance across key metrics, including website traffic, conversion rates, cost-per-acquisition, and return on ad spend.
• Analyze marketing data to uncover trends, identify opportunities, and provide data-driven recommendations to improve campaign performance.
• Utilize SQL to extract, manipulate, and analyze data from various sources.
• Work with Google Analytics (or similar platforms) to assess website and campaign performance.
• Collaborate cross-functionally with account managers, media specialists, and creative teams to align analytics with business goals.
• Effectively communicate findings to both technical and non-technical stakeholders, including clients, ensuring insights are clear and actionable.
• Lead digital analytics projects from initiation to completion, ensuring timely and high-quality deliverables.
• Independently take direction from leadership and execute without heavy oversight.
• Prioritize website analytics as an immediate focus area for the team.
• Mentor and guide junior team members, helping to build a strong analytics function.

Qualifications & Experience:

• 3 years of experience in digital marketing analytics or a related field.
• Background in either an agency or in-house marketing team (candidates from smaller in-house teams are welcome).
• Proficiency in SQL—must be comfortable working with databases and querying large datasets.
• Experience with Google Analytics, Adobe Analytics, or other web-based analytics platforms.
• Ability to turn complex data into actionable insights that inform business and marketing strategies.
• Strong communication skills, especially in presenting insights to clients without requiring oversight.
• Self-starter mentality—must be able to take an outline and execute independently.
• Data visualization skills (Google Data Studio, Tableau, Power BI) are a plus but not a core requirement.

Work Environment:

• Hybrid role—3 days onsite at the client's office.
• Work-life balance—a true 9-5 schedule (unlike larger agencies with extended hours).