PPC Media Director (Walmart)

PPC Media Director (Walmart Advertising)

*Onsite in Bentonville, AR

We are looking for strong retail media leader to manage a team of Walmart experts!

Responsibilities:

• Plan, manage, and execute digital strategy across a variety of ad platforms for multiple clients simultaneously.
• Execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc.
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
• Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
• Create and analyze campaign performance reports to inform relevant teams.
• Prepare research and insights to inform ongoing media recommendations.
• Manage budget allocations and bid parameters to deliver most efficient results.
• Constantly learn and experiment new effective bidding, ad placement, and management techniques.
• Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation.
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
• Participate in budget allocation for different channels and platforms.

Experience:

• 6 years of digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients.
• Retail media experience
• Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok.
• Walmart AD PPC experience Required