What are the responsibilities and job description for the Product Packaging Art Director position at 24 Seven Talent?
Overview:
The role of the CPG Packaging Art Director is to provide comprehensive support to the Creative Team and drive consumer engagement through impactful design.
This position will lead various projects within the portfolio, including Fruit Snacks, America's leading fruit snacks brand. Responsibilities include creating innovative package design concepts, adhering to brand identity guidelines, and collaborating with the Creative and Marketing teams.
- Create & refine innovative package design concepts.
- Create and adhere to brand identity guidelines.
- Pre and post-production expertise.
- Extensive knowledge of printing processes.
- 2-D & 3-Dimensional Rendering of Packaging and Displays.
- Digital platform knowledge.
- Review Proofs.
- Visual Trade Show Design & Collateral.
- Product Photography.
- Collaboration within Creative / Marketing & Cross-Functionally.