Sales Manager

Overview :

A leading denim brand, aiming to establish itself as a key player in the US market, is seeking an experienced and results-driven Corporate Sales Executive . The ideal candidate will have at least 8years of experience in the fashion industry, with a strong focus on department stores, e-commerce platforms, and boutique markets. The role demands a proven track record in sales strategy, market penetration, and brand positioning, along with a solid understanding of denim product development and pricing in the $90-$198 range.

Key Responsibilities :

• Market Entry Strategy :
• Develop and implement a go-to-market strategy targeting key retail channels, including department stores, online marketplaces, and boutique retailers.
• Identify high-potential markets and distribution channels to maximize brand visibility and sales.
• Utilize market insights and competitive analysis to strategically position the brand against competitors.
• Product Expertise :
• Partner with product development teams to ensure the denim line aligns with market demands for quality, fit, and innovation.
• Provide input on product assortments, trends, and consumer preferences to meet the needs of target demographics.
• Stay informed about fabric innovations, sustainability practices, and premium design features to effectively communicate the brand's differentiators.
• Relationship Building :
• Utilize an established network of retail buyers and decision-makers to introduce the brand to key accounts.
• Build and maintain long-term relationships with retail partners, fostering brand loyalty and trust.
• Represent the brand at trade shows, market events, and client meetings as a key ambassador.
• Brand Positioning & Storytelling :
• Effectively communicate the brand's unique value proposition and narrative to buyers and end consumers.
• Create compelling sales presentations and marketing materials that engage and inspire stakeholders.
• Collaborate with the marketing team to ensure consistent brand messaging across all platforms.
• Sales Growth & Metrics :
• Set and achieve ambitious sales targets that contribute to overall business growth.
• Develop competitive pricing strategies that balance profitability with market positioning.
• Analyze sales data and performance metrics to adjust strategies and ensure growth targets are met.
• Collaboration & Leadership :
• Work closely with cross-functional teams, including design, marketing, and operations, to ensure alignment and streamline the sales process.
• Mentor and guide junior sales team members, fostering a culture of collaboration and high performance.

Qualifications :

Salary : $90 - $198