What are the responsibilities and job description for the Senior Brand Marketing Manager position at 24 Seven Talent?
Senior Brand Marketing Manager – Retail Accounts
Contract: ASAP 2025 - 5/31/2025
Location: Boston, MA (On-site Monday-Thursday, WFH Fridays)
Our client is hiring a Senior Brand Marketing Manager to lead omni-channel marketing strategy for key retail partners in the fashion and department store space. This role is responsible for driving brand visibility, consumer engagement, and integrated storytelling across digital and physical retail environments.
What You’ll Do:
- Develop and execute marketing strategies that align with broader brand and product priorities.
- Lead account marketing initiatives from ideation to execution, ensuring seamless integration across in-store, digital, and social channels.
- Partner closely with retail marketing, commercial, creative, and brand teams to deliver compelling consumer experiences.
- Build strong relationships with retail partners, working collaboratively on seasonal marketing activations.
- Analyze consumer trends, market insights, and business performance to optimize marketing plans.
- Manage budgets, oversee campaign tracking, and handle purchase orders and credit memos.
What We’re Looking For:
- 3-5 years of experience in brand marketing, retail marketing, or account marketing.
- Strong understanding of consumer journeys, marketplace trends, and digital and physical retail strategies.
- Experience with visual merchandising, in-store activations, and digital marketing platforms (SEO, performance marketing, email, social media).
- Ability to manage multiple projects while maintaining attention to detail and meeting deadlines.
- Strong communication skills, with experience developing briefs and working with external agencies.
- Bachelor's degree or equivalent experience.
- Ability to travel domestically as needed.
This is an on-site role in Boston, MA (Monday-Thursday), with remote work on Fridays.
