VP of PR & Communications

Vice President of PR & Communications

NYC Metro Area Applicants ONLY – No Relocation

5 Days a week in our client’s Midtown offices – No Exceptions

Competitive base salary discretionary bonus & excellent healthcare benefits

We're seeking a VP of PR & Communications based in NYC for our Europe based luxury apparel company. You'll play a vital role in shaping brand identity and voice across retail, wholesale, and digital channels. This role involves strategic oversight of all public relations, communication and event initiatives, ensuring seamless coordination with sales, celebrity partnerships, and our client’s European creative team. The VP is responsible for driving editorial placements, managing media campaigns, and creating impactful events that resonate with customers.

Core Responsibilities

1. Budgeting & Strategic Planning

· Collaborate with the Global President to develop and prioritize the annual PR & Communications budget, ensuring alignment with company goals and staying within budget parameters.

2. Media Campaigns & Co-op Advertising

· Negotiate national media buys, leveraging both digital and print channels to maximize exposure and secure added value programming.

· Work closely with wholesale partners to develop PR strategies that align with sales objectives and brand identity, ensuring non-overlapping styles across campaigns.

· Identify and execute communication initiatives with retail partners to further elevate the brand's presence.

3. Editorial & PR Management

Maintain relationships with key editorial contacts, ensuring our client is prominently featured in fashion magazines and online media.

· Manage press releases and seasonal media outreach to promote upcoming collections and events.

· Oversee press pulls for editorial features, ensuring Isaia products are included in relevant stories and styled appropriately.

· Develop one-page pitches for editors, shaping the narrative around products and business strategies through storytelling.

4. Celebrity Partnerships & Influencer Outreach

Identify potential celebrity and influencer partnerships, focusing on both established personalities and emerging talent.

· Collaborate with stylists to ensure products are appropriately pulled and styled for events and appearances.

· Manage red carpet dressing opportunities, selecting the right celebrities to represent the brand at key events.

· Develop campaigns that leverage celebrity partnerships to drive traffic to retail stores and wholesale partners.

5. Event Planning & Execution

· Lead the planning and execution of events that support wholesale and retail objectives, including store openings, market events, conclaves, and in-season activations.

· Collaborate with partners to reduce costs and maximize reach for events.

· Scout locations and coordinate with venues to ensure smooth event operations and optimal guest experience.

· Maintain guest lists, partnering with store GMs and the wholesale team to ensure key stakeholders and partners are included.

· Manage event agency collaborations when additional support is needed within the budget.

Qualifications & Skills

· 8 years of experience in public relations & communications, preferably within the luxury fashion industry.

· Exceptional communication and presentation skills, with the ability to engage internal teams, media partners, and external stakeholders.

· Strong leadership and organizational abilities, with experience managing cross-functional projects and external vendors.

· Strong analytical skills, with the ability to interpret media metrics, campaign results, and customer insights.

· Proven ability to develop and manage relationships with media, influencers, and partners.

· A creative mindset with a deep understanding of brand storytelling and consumer behavior.