What are the responsibilities and job description for the Sr Product Marketing Manager position at 24 Seven?
We are seeking a talented and experienced Sr. Product Marketing Manager on a freelance basis. The ideal candidate will have 7-9 years of comprehensive marketing experience, with a strong emphasis on consumer understanding, business access, messaging, and overall positioning.
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.The Sr. Product Marketing Manager will be responsible for designing and executing smart integrated go-to-market (GTM) strategies that drive growth across various products. This role requires a senior leader who has extensive experience in mobile app marketing, particularly in direct-to-consumer (DTC) channels, and understands how to leverage web-based properties within a cohesive ecosystem.Key Responsibilities :
Lead the development and execution of integrated GTM strategies for email products, news, and content avenues, ensuring they connect to form a unified solution.Utilize strong mobile app experience to drive growth through organic channels, including app store optimization, experimentation, and copy refinement.Focus on top-of-funnel growth initiatives and articulate the value of different products across the organization.Collaborate with cross-functional teams to align on messaging, positioning, and overall marketing strategies.Qualifications :
7-9 years of product marketing experience, with a focus on growth and mobile app strategy.Strong foundation in marketing principles, consumer behavior, and integrated GTM strategies.Experience in managing and optimizing web-based properties and mobile applications in a consumer-centric manner.Demonstrated ability to pivot between different products and identify synergies within the overall marketing ecosystem.Proficiency in driving organic growth through data-driven strategies.
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