Product Marketing Manager - Year Round, On-Site

Who We Are:  At 67 miles away, Winter Park is the closest ski resort to Denver. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures. Whether you are looking to have your first taste of a winter season or to build a long-term career, we have something for everyone.  

Perks & Benefits:

• Free season pass to Winter Park and all Alterra Resorts
• Discounted friends & family tickets
• Medical, dental, vision, life, paid parental leave and more for eligible employees
• 401(k) plan with 100% company match - up to 4%
• Mental health resources for all employees
• Food & beverage and retail discounts 
• Onsite employee childcare based on availability
• Discounted equipment rentals, pro-deals, and more

POSITION SUMMARY:

Winter Park Resort is seeking a strategic marketer with strong project management skills to lead our ancillary business unit marketing plans and maximize spend per visitor. The Marketing Manager will work closely with various Resort business units including, but not limited to, Food & Beverage, Rentals, Retail, Ski Ride School, and Activities, to understand their seasonal objectives, strategize with the marketing team on the most effective tactics to achieve those objectives, coordinate and manage the execution of strategic marketing plans, and report on campaign results to both marketing team and business unit owners. This role will also be responsible for understanding greater Resort and marketing goals and strategies and be able to independently prioritize individual department requests based on the impact to overall Resort KPIs. This role will report directly to the Director of Marketing.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

WAGE:

The base salary range below represents the low and high end of Winter Park Resort’s salary range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Winter Park Resort’s total compensation package for employees. Other rewards may include many region-specific benefits.

Salary pay range: $67,000 – 80,000

ESSENTIAL DUTIES:

• Regularly meet with business unit Directors and Managers to understand their products and business unit goals.  
• Work closely and align marketing strategies with additional resort Marketing Manager who oversees driving resort visitation through lift and lodging packages and promotions, pass holder communications, and brand advertising. 
• Understand our various audiences, what motivates their behavior, and which products and promotions will be most appealing to them. 
• Develop compelling products and promotions to achieve business unit goals. 
• Coordinate and prioritize requests and initiatives based on business impact and marketing team workload.  
• Brief marketing team on business unit needs and work across the team to build strategic integrated marketing plans that will drive business unit and resort goals. 
• Clearly set expectations with business units and the marketing department on project goals, roles and responsibilities, KPIs, strategy, plans, and deadlines. 
• Update and maintain marketing calendar with business unit promotions and messaging strategy. 
• Project manage and report on the progress of marketing plan execution. 
• Analyze and report on marketing campaign results to the marketing team and department VPs, Directors, and Managers.  
• Provide campaign and product optimization recommendations and coordinate across necessary teams to implement them.  
• Develop and maintain clear processes for gathering new requests, briefing the marketing team, sharing marketing plans, and reporting on results.

REQUIRED QUALIFICATIONS:

• Have a broad knowledge of all marketing channels such as web, e-mail, app, social media, advertising, and signage. 
• Ability to clearly communicate and build effective relationships across all departments. 
• Inquisitive and curious mindset with the ability to unearth the root of a business problem.  Strong project management skills and the ability to work within existing project management tools such as Basecamp and Airtable. 
• Understanding of brand identity and how to maintain brand consistency across all channels. 
• Ability to consider multiple inputs to create a strategic integrated marketing plan and prioritize projects 
• Must have attention to detail, be highly organized, and process-oriented. 
• Self-starter with the ability to work independently and creatively solve problems. 
• Strong business acumen, sense of ownership, and accountability. 

EDUCATION REQUIREMENTS:

Education: 

• Bachelor’s degree in marketing or related field preferred, or equivalent combination of education, training, and experience.

Experience: 

• 5-10 years of experience in marketing or related field. 
• Experience in account management or project management is a plus. 
• B2C experience is preferred. Experience in the hospitality, travel, or ski industry is a plus. 
• Passionate outdoor enthusiast with a love for the mountain lifestyle.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery.

WORKING CONDITIONS:

• Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.
• Hazardous Materials/Noise: The noise level in the workplace is usually moderate.

AN EQUAL OPPORTUNITY EMPLOYER:

Winter Park Resort is an Equal Opportunity Employer and is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment.

Application Deadline: Recruiting timelines vary by position, however, all Winter Park Resort positions accept applications for a minimum of 3 business days from the posting date listed above. This position is open and still accepting applications.

Salary : $67,000 - $80,000