What are the responsibilities and job description for the Franchise Business Coach position at 2nd Family?
About 2nd Family
Dream big. Make an impact. Change lives. At 2nd Family, we’re not just building a business—we’re shaping the future of in-home senior care. Our mission is to provide compassionate, life-changing support for older adults and their families, and we’re looking for bold, driven leaders to help us grow by building something with a lasting legacy. If you’re ready to be part of something bigger than yourself, read on—this could be the opportunity you’ve been waiting for.
As our first hire in the franchise support and coaching role, this is a unique opportunity to get in on the ground floor of a growing company and play a pivotal role in shaping the future of our training and support department.
Our franchise system is small but expanding; we currently have 5 open locations, 3 sold but not yet open, and a strong pipeline of candidates. We’re also aligned with a well-known franchise sales organization with large plans for rapidly scaling our business.
We’re looking for an experienced Franchise Business Coach (FBC) to form part of the foundation for how we train, support, and guide our franchise owners to success. This role offers immense upward mobility, with the potential to grow into a leadership position as the department scales.
As the Franchise Business Coach, you’ll be the direct connection between our franchisees and 2nd Family corporate, providing in-depth training, strategic coaching, and ongoing support to ensure our franchise partners not only launch successfully but thrive in their businesses. Your insights and experience will help shape the coaching framework, establish best practices, and influence the long-term development of franchisee success at 2nd Family.
About the Role
The Franchise Business Coach will begin with a 6-month hands-on training period at our Central Maryland office, learning the business from the ground up. This immersive experience includes :
- Recruiting & Hiring – Understanding our caregiver onboarding and selection process.
- Scheduling & Operations – Managing care schedules to ensure client satisfaction.
- Franchise Support Shadowing – Working alongside current staff as well as the co-Founders
After training, the FBC’s primary role will be to support and guide new franchise owners through two primary lifecycles of the business : 1) the Pre-Opening phase when the business is licensed and systems are configured, and 2) the launch period (first 12-18 months of business operation) and beyond. This includes :
What You’ll Do
Strategic Coaching & Business Development
Ongoing Franchisee Support
Training & Resource Development
Cross-Functional Collaboration
Who You Are
Experienced in Business Coaching & Franchising – You have at least 3 years of experience in franchising, external sales, business coaching / consulting or Relationship Management.
Adaptive Learner and Communicator – Able to convey high-level business processes and strategies while also diving into specifics with clarity and precision.
A Strong Communicator & Relationship Builder – You thrive on building trust with business owners and helping them overcome obstacles with a strategic, data-driven approach.
Organized & Detail-Oriented – You can juggle multiple franchisees, set priorities, and provide clear, actionable feedback to ensure business growth.
Analytical & KPI-Driven – You understand financial statements, business metrics, and performance benchmarks, using data to make informed recommendations.
A Team Player with a Growth Mindset – As 2nd Family expands, you’re eager to help shape the franchise coaching department and contribute to the company’s long-term success.
Willing to Travel – Occasional travel may be required for franchise site visits and training, along with some occasional nights and / or weekends.
What We Offer
Competitive salary : $65k to $80k
Comprehensive benefits (medical, dental, vision, 401k)
PTO – We believe in work-life balance!
A chance to shape the future of franchise coaching at 2nd Family
A supportive, mission-driven team dedicated to making a difference in senior care
Join Us!
If you’re passionate about helping to shape the foundation of a national senior home care brand through coaching, business development, and helping entrepreneurs succeed in the senior care industry, we’d love to hear from you!
Apply today and be part of a fast-growing, purpose-driven company that truly makes a difference.
Salary : $65,000 - $80,000
