Social Media Lead

Heads up, this position is New York City based and requires you to be as well.

Reasons to swipe left up front:

• You think a "like" is the ultimate measure of social media success.
• You haven't experimented with the latest social media trends (Reels? What are those?).

Reasons to swipe right:

• You're a social media aficionado who lives and breathes the latest platforms and trends.
• You're a creative storyteller with a knack for crafting engaging content that gets audiences talking.
• You're data-driven and eager to analyze performance, experiment with new approaches, and constantly optimize for results.
• You're excited to take ownership of social media strategy and build a thriving online presence for our clients.

3 Leches Creative is searching for a passionate and creative Social Media Lead to play a pivotal role in building a brand presence from the ground up for one of our key clients. This client is developing exciting new services for the advertising industry, and you'll have the opportunity to shape their social media identity from its early stages. You'll be instrumental in crafting their story, engaging their target audience, and establishing a distinctive voice within the industry. This role requires a highly entrepreneurial and collaborative spirit, as you'll be working closely with the client founder and our agency's leadership to bring the brand's vision to life.

Here's the deal:

This is a primarily on-site position in New York City, with some flexibility for a hybrid work arrangement. We offer a competitive salary and benefits package, but the real draw is the chance to shape the social media presence for impactful brands and contribute to the growth of a dynamic agency. If you're a social media enthusiast with a passion for storytelling and a drive to make a real impact, let’s chat.

What you'll be doing:

• Strategy & Planning: Develop comprehensive social media strategies aligned with client goals, including content calendars, platform selection, and audience targeting.
• Content Creation: Craft compelling and engaging content across various platforms (Instagram, Facebook, X, LinkedIn, etc.), including written posts, visuals, and videos.
• Community Management: Build and nurture online communities by engaging with followers, responding to comments and messages, and fostering meaningful interactions.
• Performance Analysis: Track and analyze key metrics to measure campaign effectiveness, identify trends, and optimize social media performance.
• Trendspotting: Stay ahead of the curve by researching emerging platforms, trends, and best practices in social media marketing.
• Collaboration: Work closely with internal teams (creative, strategy, media) to ensure cohesive and impactful campaigns.

You'll need this:

While we value the skills listed below, we recognize that the ideal candidate may not check every box. If you have a solid foundation in social media marketing and a passion for learning, we encourage you to apply.

• Proven experience managing social media for brands or organizations.
• A strong understanding of social media platforms and their best practices.
• Excellent writing and communication skills, with the ability to adapt your tone and style for different audiences.
• Experience with social media analytics and reporting tools.
• Creativity and a passion for storytelling.
• Strong attention to detail and organizational skills.
• Ability to work independently and as part of a team.

The salary range is $42-$72k, commensurate with experience. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.