What are the responsibilities and job description for the Digital Marketing Manager position at 30hop?
30hop Restaurant Group is seeking a full-time Digital Marketing Manager to join our team in Iowa City, IA, Des Moines, IA or Kansas City, KS/MO! We’re looking for a creative self-starter with a passion for storytelling, a pulse on digital trends, and the agility to thrive in a fast-paced, collaborative environment. Take your career to the next level as a Digital Marketing Manager in our fast-paced, innovative digital environment.
30hop is a Midwest-based, full-service American bar and kitchen poised to surpass $20 million in combined revenue in 2025. With three thriving locations in Iowa, we have now expanded our presence to Nebraska, Kansas, and Missouri.
What does 30hop provide to you? Be part of something big! Collaborate with leaders across multiple brands, share impactful ideas that can influence not just one, but an entire network of restaurants. Work closely with regional teams and gain exposure to high-level strategy as part of a leading, multi-brand organization driving innovation across the industry.
What does 30hop provide to our guests? We take pride in being unique yet approachable, offering a locally curated selection of craft beers, a menu designed to satisfy diverse tastes, and an atmosphere dedicated to celebrating the good times!
Pay: $55,000 - $75,000 based on experience
Full-time staff BENEFITS: Available for all full-time employees who work 30 hours per week or more on average.
- Paid Time Off- 2 weeks (10 days) of PTO
- Paid Holidays
- Medical Coverage Options- 30hop covers 50% of medical premiums
- Dental & Vision Coverage Options
- Guest Discounts- 25% off for you and up to 7 guests!
- Employee Assistance Program- 6 free counseling sessions per issue, per year!
- Craft Concepts Restaurant discounts to over 25 locations in Iowa, Omaha, Kansas City and Missouri areas!- 25% off for you and up to 1 guest, Sunday-Thursday.
- Mileage, hotel, and approved travel expenses reimbursement
Accountabilities:
- Strategy & Innovation
- Content Creation & Scheduling
- Community Management & UGC
- Influencer & Ambassador Program Coordination
- Cross-Functional Collaboration
- Analytics & Reporting
- Brand Consistency & Governance
Essential Functions:
- Develop and maintain a unified social media strategy with Marketing Director’s assistance for multiple brands, aligning with sales and brand-building objectives.
- Track platform updates, algorithm shifts, and industry trends; recommend real-time adjustments to keep our brands ahead of the curve.
- Plan monthly calendars; shoot, edit, and publish scroll-stopping photos, videos, Reels, Stories, and TikToks.
- Produce recurring series (e.g., Raving Fans Friday, Man on the Street) and launch seasonal or campaign-specific concepts with the Marketing Director.
- Create and monitor email campaigns via crm platform
- Manage asset libraries, naming conventions, and post-production workflow; coordinate external vendors when larger shoots are required.
- Own daily engagement—reply to comments, DMs, tags, and reviews in brand voice.
- Curate, secure rights for, and repurpose user-generated content to amplify authentic guest stories.
- Coordinate visits per month across markets; brief talent, secure deliverables, track performance, and nurture relationships.
- Negotiate rates, contracts, and creative guidelines; ensure content aligns with brand standards.
- Partner with marketing, culinary, and operations teams to showcase menu launches, events, and behind-the-scenes stories.
- Integrate social tactics into broader brand and sales-driving campaigns; identify opportunities for paid media amplification.
- Monitor KPIs (reach, engagement, follower growth, web conversions) and present monthly insights with clear optimization recommendations.
- Analyze organic results to highlight opportunities for paid social or other channel integration.
- Uphold each brand’s voice, tone, and visual identity across all platforms.
- Maintain social media guidelines and asset approval processes.
- Other duties as assigned
Requirements:
- Must be 21 years of age or older
- Must be located or be willing to relocate to one of the following areas;
- Iowa City, IA
- Des Moines, IA
- Kansas City, KS
- Kansas City, MO
- 3 years professional social media management and content production
- restaurant or hospitality preferred
- Proven success growing audiences and engagement on Instagram, Facebook, and TikTok.
- Strong copywriting, storytelling, and visual-communication skills; experience with mobile editing tools and basic Adobe/Canva workflows.
- Track record of managing influencer partnerships and UGC strategies.
- Comfortable interpreting data and translating insights into actionable tactics.
- Ability to juggle multiple brand voices and deadlines; highly organized with strong project-management skills.
- Valid driver’s license and willingness to travel 5–8 days per quarter for content capture and events.
*30hop is an Equal Employment Opportunity employer.
Salary : $55,000 - $75,000
