What are the responsibilities and job description for the Social Media Manager position at 321 Brand + Social House?
Job Description
Salary:
About Us
At 321, were more than a marketing agencywere storytellers, strategists, and data-driven creatives who craft meaningful moments that connect, inspire, and engage. Our team is built on a culture of ownership, problem-solving, and collaboration, where every member plays a role in shaping the success of our work and the people around us.
About The Role
The Senior Social Media Manager at 321 is a strategic, forward-thinking leader who elevates brands through social-first storytelling, community engagement, and data-driven insights. This role requires a deep understanding of content strategy, trend analysis, and performance optimization across platforms. You will drive the execution of engaging, high-performing social content that aligns with client objectives while mentoring junior team members and collaborating cross-functionally to push creative boundaries.
WHAT YOULL DO Social Media Strategy & Execution
remote work
Salary:
About Us
At 321, were more than a marketing agencywere storytellers, strategists, and data-driven creatives who craft meaningful moments that connect, inspire, and engage. Our team is built on a culture of ownership, problem-solving, and collaboration, where every member plays a role in shaping the success of our work and the people around us.
About The Role
The Senior Social Media Manager at 321 is a strategic, forward-thinking leader who elevates brands through social-first storytelling, community engagement, and data-driven insights. This role requires a deep understanding of content strategy, trend analysis, and performance optimization across platforms. You will drive the execution of engaging, high-performing social content that aligns with client objectives while mentoring junior team members and collaborating cross-functionally to push creative boundaries.
WHAT YOULL DO Social Media Strategy & Execution
- Own and execute end-to-end social media strategies for 321 and its clients, ensuring brand consistency and audience growth.
- Develop and implement innovative, platform-specific content plans for Instagram, TikTok, Facebook, X, Threads, LinkedIn, and emerging platforms.
- Manage the content calendar, ensuring seamless scheduling, execution, and optimization of posts.
- Be a proactive leader in community management, fostering engagement and responding to inquiries professionally and in alignment with brand voice.
- Guide brands in best practices, trend adoption, and emerging platform opportunities to maintain relevance and engagement.
- Ensure all social content is optimized for performance, SEO-friendly, and data-informed.
- Lead social media performance tracking, analysis, and reporting, delivering actionable insights to drive continuous improvement.
- Monitor social trends, audience behaviors, and platform updates to adjust strategies and stay ahead of the competition.
- Develop detailed reports that measure key KPIs, ROI, and engagement impact.
- Support the Senior Content Strategist in refining messaging, audience targeting, and campaign adjustments based on data.
- Work closely with Creative, Paid Media, and Content Strategy teams to execute integrated campaigns.
- Partner with designers, videographers, and copywriters to ensure high-quality, brand-aligned content.
- Collaborate with influencers and external partners to enhance brand storytelling.
- Support public relations efforts, identifying opportunities for media partnerships and collaborations.
- Bring fresh, bold ideas to 321 and client brands, shaping the future of social media within the agency.
- Mentor junior team members, offering guidance on strategy, execution, and creative development.
- Own social media processes, implementing systems for efficiency, scalability, and impact.
- Stay ahead of industry trends, educating internal teams and clients on emerging technologies and social behaviors.
- 4 years of social media experience, preferably within a creative agency or high-profile brand setting.
- A proven track record of managing and growing brands across multiple social platforms.
- Strong copywriting, content strategy, and editorial skills with the ability to tailor messaging for different audiences.
- Ability to interpret analytics and translate data into actionable strategy.
- Experience working with social media management tools (Sprout, Hootsuite, Later, etc.) and reporting platforms.
- A deep understanding of social algorithms, engagement strategies, and best practices.
- Ability to thrive in a fast-paced, high-energy environment with multiple projects and deadlines.
- A creative, solutions-oriented mindset with a keen eye for emerging trends and opportunities.
- Strong organizational skills, with the ability to manage multiple accounts and projects simultaneously.
- Work with a high-energy, creative, and collaborative team.
- Partner with exciting brands and help shape their digital presence.
- A culture that values bold thinking, ownership, and innovation.
- Opportunities for growth and leadership within the agency.
remote work
