Position Summary
The Social Media Lead is a client-facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official websites and social media on behalf of the production, analysis / reporting, campaign planning and production, and advertising operation. The role is responsible for team leadership and reporting, coaching team members as necessary to achieve personal and professional growth. The role will collaborate closely with the Social Media Manager and the Influencer Marketing Group, to support the company's social media marketing initiatives. The position will report to the Social Media Manager, and may occasionally report to the CEO of the company.
Requirements
Essential Job Functions & Responsibilities :
Client Proposals :
- Lead and oversee the development of client proposals for social media campaigns
- Collaborate with the Social Media Manager and the Influencer Marketing Group to create effective and persuasive proposals
- Ensure proposals meet client needs and goals
Strategy & Campaign Planning :
Collaborate internally and externally to create effective, result-driven social media marketing strategies for entertainment productionsLead, plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goalsInvolve the Advertising Division to plan effective use of advertising as part of strategiesSubmission Plan Development & Implementation :
Develop submission plans for social media campaigns and lead the team in implementing themEnsure consistent brand messaging across the web and various social media platformsEngage with users and provide responses to social media inquiries, messages, and commentsEnsure submission plans are executed efficiently and effectivelyContent Development :
Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etcDevelop, curate, and publish content for multiple production websites concurrently, posting on behalf of the productionCollaborate internally and externally to create engaging and high-quality content for social media campaignsAnalysis :
Collect and analyze data related to social media marketing campaigns to track performance and identify areas for improvementConduct analysis on the web, social media accounts, word-of-mouth, competition, and other relevant factorsUse analysis to improve social media marketing strategies and campaignsClient Reporting :
Independently develop social media reports to present to clients, drawing upon available resources such as team members and other projectsPresent reports to clients and communicate results in a clear and effective mannerTeam Leadership :
Lead the Social Media Account Management Group, collaborating with team members on day-to-day operations and coaching as necessarySet key performance indicators (KPIs) for team members, coaching and following up to confirm progress against theseFoster a positive team culture, ensuring that team members are engaged, motivated, and aligned with the company's values and objectivesOther Common Job Functions
Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and visionMaintain a high level of professionalism when interacting with clients, colleagues, and stakeholdersContinuously strive for personal and professional growth, keeping up-to-date with industry trends and developmentsStrive to create a society overflowing with joy and excitement as part of the company's purpose, mission and visionHas a proactive attitude towards creating connections among diverse cultures, languages, and digital platformsEducation and Experience Requirements :
Required :
Bachelor's degree in Marketing, Communications, or related fieldAt least 5 years of Social Media related project management experience, in-house or with an agency4-5 years of experience supervising a team at a Japanese entertainment related companyExcellent written and verbal communication skills in EnglishFamiliar with social media trends and current entertainmentSocial Media (Twitter,Instagram,Tik Tok,Facebook) heavy user (Privately and professionally)Likes and is familiar with Japanese Anime / MangaComputer Proficiency : Office, PowerPoint, Outlook and InternetPreferred :
Strong Supervisory and Management Skills-Highly organized with strong time- and resource management skills
Ability to effectively and independently respond to pressure or emergencies in a professional manner, taking initiative to solve issuesFlexible, creative, and accustomed to working in teams or independently as necessaryAbility to speak and read JapaneseDesired Skills and Abilities :
Strong Supervisory and Management SkillsHighly organized with strong time- and resource management skillsExperience working in the entertainment industryExperience with Social Media advertisingAbility to speak and read JapaneseBenefits
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
Health Care Plan (Medical, Dental & Vision)Paid Time Off (Vacation, Sick & Public Holidays)Hybrid Work ModelWhile we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
