Sr. Analyst, Digital Marketing Execution, PLK, US&C

Sr. Analyst, Digital Marketing Execution, Popeyes

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Apply locations Corp - Miami Corporate Office

Time type : Full time

Posted on : Posted 2 Days Ago

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Popeyes is seeking a Sr. Analyst, Digital Marketing Execution to lead and enhance digital campaign execution, third-party delivery performance, and guest engagement. This role is instrumental in optimizing digital marketing strategies, supporting promotional launches, refining menu structures, and merchandising across third party delivery platforms.

Role and Responsibilities :

• Drive third-party delivery performance by managing the execution of digital campaigns and promotions across delivery platforms, ensuring alignment with brand standards and goals.
• Collaborate with cross-functional teams to implement and support menu structures and merchandising strategies within digital platforms, ensuring a seamless and guest-centric experience.
• Execute digital marketing campaigns with a focus on third-party delivery platforms, to maximize engagement and sales.
• Partner with internal teams and franchisees to manage promotional campaigns, new product launches, and digital merchandising initiatives.
• Analyze and report the performance of digital campaigns and third-party delivery promotions, identifying key insights to improve effectiveness and ROI.
• Coordinate weekly routines across marketing, analytics, operations, and technology teams to align on digital activation strategies and upcoming initiatives.
• Act as a key point of contact between franchisees, third-party delivery partners, and the corporate marketing team, ensuring clear communication and timely resolution of questions or concerns related to digital platforms and promotions.
• Track, resolve, and report issues with digital campaigns, third-party delivery activations, and menu configurations, providing recommendations for improvement and driving process enhancements.
• Collaborate with external vendors, delivery platforms, and partners (e.g., digital agencies) to ensure seamless execution of campaigns and merchandising strategies.
• Optimize the digital guest experience by refining digital platforms, delivery menus, and promotions in collaboration with internal and external stakeholders.
• Lead ad hoc projects and feasibility testing for rapid prototyping and campaign experiments.
• Adapt to the fast-paced nature of the quick-service restaurant industry by making dynamic decisions and pivoting strategies when necessary.

Qualifications :

Benefits : Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

Why work here?

Looking for high impact work in a fast paced and ever changing environment? Then you have come to the right place. RBI is consistently looking for individuals with a passion to learn and desire to make change.

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