What are the responsibilities and job description for the Digital Marketing Specialist position at 3A Composites Display and Graphic Arts Americas?
3A Composites USA specializes in the manufacturing of leading substrates for the graphic display, architectural and framing markets in North America, South America and Central America. With manufacturing facilities in Benton, KY, Statesville, NC, and Glasgow, KY, and sales and marketing offices in Davidson, NC, our industry leading brands include: FOME-COR®, SINTRA®, GATOR®, DISPA®, DIBOND®, LUMEX® G and ALUCOBOND® PLUS. 3A Composites is part of the international 3A Composites Group, which belongs to the listed company Schweiter Technologies headquartered in Steinhausen, Switzerland. At 3A Composites we share common values of integrity and accountability, teamwork, trust & transparency that guide us in our dealings with customers, suppliers, and other stakeholders. More information about 3A Composites can be found at http://www.3acompositesusa.com.
We’re looking for an enthusiastic and detail-oriented, Digital Marketing Specialist to support our marketing efforts in the Graphics & Display and Architecture & Building Materials industries. If you're passionate about visual design, cutting-edge architectural trends, or sustainable building materials, and you have a flair for digital strategy, this is the perfect opportunity to grow your career in a creative, high-impact space!
Responsibilities
- Assist in planning and executing digital campaigns to promote our design solutions, architectural products, and materials to architects, designers, contractors, and developers.
- Help manage email marketing campaigns, newsletters, and customer outreach programs targeting key industry audiences.
- Create and schedule social media content (LinkedIn, Instagram, Pinterest, etc.) that resonates with architects, builders, and design professionals.
- Collaborate with the Marketing and sales teams to develop visuals that highlight product applications, case studies, and project showcases.
- Optimize website content for SEO, particularly focusing on design/build keywords and architectural search terms.
- Track and report performance metrics using tools like Google Analytics and HubSpot; assist in drawing insights to improve engagement and lead generation.
- Support trade show promotions, virtual events, product launches, and industry partnerships through digital channels.
- Some travel may be required, pending business and market needs
Requirements & Qualifications
- Bachelor's degree in Marketing, Communications, Design, Architecture, or a related field (or equivalent experience).
- Interest in the design/build environment — familiarity with architectural trends, visual merchandising, or building materials is a strong plus.
- Understanding of digital marketing concepts like SEO, email marketing, PPC, and social media marketing.
- Clear, confident communication skills and a collaborative spirit.
- Fluent proficiency in tools such as Adobe Creative Suite tools such as InDesign, Photoshop, Illustrator, and Premier Pro
- Experience with AutoCad, Sketch-Up, Google Analytics, Mailchimp and Canva.
- Ability to manage multiple projects and deadlines in a fast-paced, visually driven industry.
- Manage videography and light editing for internal and external communications
- Maintain website content and additions in custom CRM
- Experience working with visual content platforms like Pinterest or Houzz.
- Working knowledge of website CMS platforms like WordPress, Webflow, or Squarespace.
