What are the responsibilities and job description for the Consumer Experience Specialist position at 3M?
Job Description:
Consumer Experience Specialist
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
As a Consumer Experience Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Helping lead the integrated marketing communication strategy and execution for the division’s portfolio of Homecare Brands (Scotch-Brite, Scotchgard, Thinsulate) translating business objectives and global brand strategies into a holistic consumer experience across the end-to-end consumer journey through the marketing planning process, prioritized campaigns, and new product launches.
Here, you will make an impact by:
- Collaborating with business and marketing teams, our internal marketing centers, and external agency partners to develop end-to-end promotional playbooks, global master content for area adaptation/activation and execution in-market for USAC, strengthening metrics throughout the brand funnel and driving demand/sales.
- Drives consumer-centric thinking for integrated and digital marketing as an advocate for end-user across touchpoints to deliver a relevant and differentiated consumer experience for the Homecare portfolio, as well as identification of content and go-to-market innovation and experimentation opportunities.
- Partners with Senior Manager on how to best deploy demand generation advertising spend across the portfolio and geographic opportunities, to meet business group growth objectives for respective portfolio/market segment and ongoing management of the portfolios’ AdMerch budget.
- Developing and deploying global guidelines (brand/campaign standards, tools and procedures) with Area Marketing Centers. Ensures all work is aligned to brand guidelines and grounded in analytics to efficiently deliver against ROAS and other KPIs, including partnering with internal and external teams to track, analyze, and optimize campaign effectiveness.
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
- Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution.
- Three (3) years of combined experience in marketing communications and/or brand management in a private, public or military environment.
- Three (3) years of experience developing integrated marketing communications programs in a private, public or military environment.
- Three (3) years of experience of project management and collaboration with agency partners in a private, public or military environment.
Additional qualifications that could help you succeed even further in this role include:
- Three (3) of experience in the consumer packaged goods industry
- Three (3) years of experience with digital marketing programs
- Knowledge and experience in mass retail, online, and other consumer channels
- Knowledge of social media best practices and trends
- Passion for cleaning products, tools, and hacks
- Strong communication skills (both written and oral)
- Knowledge and experience with consumer insights and research methodologies for continued understanding of consumer behaviors, emerging consumer trends, and campaign performance
- Experience with marketing technology/tools
- Ability to use analytics to take projects effectively from analysis to insight and implementation
Work location:
- Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)
Travel: May include up to 5% domestic/international
Relocation Assistance: Is not authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
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Applicable to US Applicants Only:The expected compensation range for this position is $91,279 - $111,564, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M. Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties. Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work. Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/ 3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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Salary : $91,279 - $111,564
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