What are the responsibilities and job description for the Global Consumer & Market Intelligence Leader position at 3M?
Job Description :
Global Consumer & Market Intelligence Leader
Collaborate with Innovative 3Mers Around the World.
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important to know that the company you choose to work at and its leaders will support and guide you. With a diversity of people, global locations, technologies, and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government, or military experience to a 3M career.
The Impact You’ll Make in this Role :
As a Consumer & Market Intelligence Leader in our Consumer Business Group, you will spearhead the transformation of our consumer insights and analytics capabilities, driving measurable growth across our Consumer Packaged Goods (CPG) portfolio. You'll lead a dynamic team developing innovative strategies that leverage advanced technology and cutting-edge processes to extract actionable insights from diverse data sources. Your role will be pivotal in shaping our brands' future by providing actionable recommendations and strategic guidance by leveraging insights, analytics, and technology to formulate holistic intelligence on consumers and marketsHere, you will make an impact by :
- Leading the transformation of consumer insights and analytics capabilities using advanced technology and innovative processes, to transform data to insights to strategy.
- Developing new holistic learning plans for brands covering consumer behavior, syndicated data, customer data, predictive models, AI, market trends, and competitive landscapes
- Creating and managing intelligence tools to collect and disseminate market and consumer insights
- Collaborating with global insights, analytics, and data science resources to coordinate learning , intelligence dissemination and influencing Key stake holders on strategy
- Integrating data strategies, AI, and advanced analytics into existing workflows for deeper, faster, and more actionable insights
- Working with brand and finance teams on effectiveness measurement approaches, including campaign ROI and marketing mix modeling
- Providing insight feedback loops to improve spending, market optimization, and agility
- Collaborating with the digital commerce team on rich insights and performance measurement
- Procuring new agency capabilities and developing internal approaches to improve effectiveness
- Managing budget strategy and distribution to align with the highest business priorities
- Coaching and developing direct reports through organizational leadership
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications :
Additional qualifications that could help you succeed even further in this role include :
Work location :
3M Global Headquarters in St. Paul, MN (Hybrid)
Travel : May include up to 10% domestic / international
Relocation Assistance : Not authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
