What are the responsibilities and job description for the Global Marketing Center Leader position at 3M?
Job Description : Job Title
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
As a(n) Global Marketing Center Leader, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by :
- Develop and execute a plan that builds TEBG group-level marketing capabilities, including leadership of end-to-end marketing transformation for the group.
- Establish and implement global standards and guidelines (incl. tools, best practices, and procedures) with area marketing centers, vertical, and product platform marketing teams.
- Provide thought leadership, subject matter expertise, tools, and training to area marketing centers and vertical marketing teams.
- Create BG-wide marketing and GTM plans and campaign briefs to inform content creation.
- Develop, embed and expand marketing capabilities within the business as appropriate, to maximize value and move with speed.
- Drive white space analyses to identify new commercial opportunities aligned to TEBG priorities
- Lead Demand Generation definition, management and measurement for TEBG (e.g. leads, opportunities, POS) in collaboration with the Global Commercial Operations Center.
- Drive customer-centric thinking across marketing and ensure end users have relevant and differentiated customer experience
- Conduct external analysis (i.e., trends, value chain, situation analysis, competitive intelligence) tied to vertical, channel and end user strategy
- Lead Product Marketing activation support through strong collaboration with Product Platform organizations, providing specialized marketing capabilities such as : digital and integrated marketing, brand, content, insights, analytics, NPI, marketing communications, price, channel and vertical
- Lead Vertical Marketing and Channel activation support through strong collaboration with Vertical Business organizations and Area Channel teams to assess opportunities for priority and coreverticals
- Create and lead a community of practice to build capabilities for marketing across the enterprise
- Collaborate on marketing calendar alignment, vertical priorities, deliverables in collaboration with Vertical and Product organizations
- Align on 3M brand strategy, 3M portfolio of brands strategy, and brand architecture and hierarchy in partnership with TEBG, Verticals, Product Platforms,and 3M Public / Corporate Affairs
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications :
Additional qualifications that could help you succeed even further in this role include :
Work location :
Relocation Assistance : May be authorized
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
