What are the responsibilities and job description for the Director, Brand Activations position at 400 Athleta, Inc.?

Director, Brand Activations

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Locations : SF - 2 Folsom

Time type : Full time

Posted on : Posted 4 Days Ago

Job requisition id : R183720

About the Role

The Director of Events and Partnerships will be a critical leader charged with advancing Athleta’s mission, priorities, and growth strategies through this lens. This leader will grow brand awareness, credibility, and emotional connections among our customers through groundbreaking events and partnerships with VIPs, athletes, and like-minded brands. They will play an integral role in the development, evolution, and implementation of Athleta’s events, partnerships, and activations strategies.

What You'll Do

Oversee the overall strategy and creation of innovative tactics that leverage events and partnerships to increase Athleta awareness, engagement, and brand love.
Lead cross-functional teams to execute all facets of events and activations, including product, marketing, PR, content, online, and in-store experiences.
Play a key leadership role in managing Athleta’s brand events, flagship retail events, activations, and brand experiences.

Create event execution plans, working in tandem with Athleta marketing vehicle leads.

Manage operational implementation of all facets of the Athleta events, including securing creative / program assets, developing schedules and deadlines, partnering with cross-functional teams required for execution, etc.

Travel onsite to programs (when applicable) to ensure continuity and exceptional onsite experience.

Serve as the main connection on all facets of the brand activation and cultivate an environment of collaboration and trust while building trusted relationships with internal and external partners.

Keep a keen eye on sports and culture to identify and develop partnership prospects and explore activation opportunities.

Develop and socialize ideas and strategies to continue to make Athleta events, activations, and partnerships high-reach and highly engaging.

Ensure all projects are on strategy, brand, and budget.

Provide frequent updates to Athleta leadership and stakeholders on strategy, execution, and results.

Who You Are

Desired experience includes :

10 years experience planning and executing large-scale consumer events and brand events.

Experience serving as key point of contact on strategic relationships.

Expertise managing partnerships from contract to execution.

Fluency working within a matrixed and collaborative organizational culture.

In-house experience preferred.

Demonstrated ability to deliver results through coaching, innovation, and accountability.

Agile, proactive, can work in a fast-paced environment and able to prioritize effectively.

Strong verbal and written communication and presentation skills.

Outstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines and through creative problem-solving.

Knowledge of and enthusiasm for the Fashion / Sports / Fitness industries.

Inspirational leader of small and scrappy teams.

Experience in budget planning and management.

Ability to travel.

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Director, Brand Activations

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