Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, advertising, and sales, with a keen understanding of market trends and consumer behavior. This role requires creativity, strategic thinking, and the ability to collaborate across departments to develop effective marketing campaigns that resonate with our target audience.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive sales growth.
• Oversee advertising campaigns across various channels, ensuring alignment with overall business objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Utilize digital marketing tools and techniques, including SEO, PPC, email marketing, and social media management.
• Collaborate with the sales team to create compelling copywriting for promotional materials and advertisements.
• Analyze campaign performance using Google Analytics and other metrics to optimize future marketing efforts.
• Manage the marketing budget effectively while maximizing return on investment.
• Lead the creative process using Adobe Creative Suite for designing promotional content.
• Implement marketing automation systems to streamline processes and improve efficiency.

Requirements

• Proven experience in a marketing role, preferably as a Marketing Manager or similar position.
• Strong skills in sales and advertising sales with a track record of successful campaign execution.
• Proficiency in digital marketing strategies and tools.
• Excellent copywriting skills with the ability to create engaging content for diverse audiences.
• Familiarity with Google Analytics for data-driven decision-making.
• Experience with Adobe Creative Suite for design purposes is highly desirable.
• Strong analytical skills to assess market trends and campaign effectiveness.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• Exceptional communication skills, both written and verbal.

Join our team as we strive to elevate our brand presence in the market through innovative marketing strategies!

Job Type: Full-time

Pay: $60,000.00 - $71,000.00 per year

Schedule:

• 8 hour shift

Ability to Commute:

• Woodbury, CT 06798 (Required)

Ability to Relocate:

• Woodbury, CT 06798: Relocate before starting work (Preferred)

Work Location: In person

Salary : $60,000 - $71,000