Lifecycle Marketing Manager

Position Overview: We are seeking a dynamic, data-driven Lifecycle Marketing Manager with a strong track record in CRM administration, email marketing, and lifecycle optimization. This role will leverage your expertise in segmentation, automated workflows, and targeted email campaigns-particularly within HubSpot-to drive meaningful engagement, retention, and customer advocacy. The ideal candidate will have at least 5 years of hands-on experience, along with HubSpot certification, but more importantly, a holistic understanding of how to create impactful customer journeys. You will oversee segmentation strategies, execute high-impact email campaigns, manage referral initiatives, and ensure the integrity and growth of our marketing database.

Key Responsibilities:

Lifecycle Campaign Management:

• Strategically plan and execute customer lifecycle campaigns-from lead nurturing and onboarding to retention and reactivation.
• Develop tailored segmentation strategies to reach distinct customer groups with relevant, timely communications across the entire customer journey.

Email Marketing Execution & Optimization:

• Create, implement, and refine email marketing campaigns designed to engage, convert, and retain customers.
• Conduct A/B testing on subject lines, content, and CTAs to continuously improve key metrics such as open and click-through rates.
• Utilize automation, dynamic content, and lifecycle triggers to deliver personalized experiences that align with each stage of the customer's relationship.

Referral Program Management:

• Oversee and enhance our referral marketing initiatives, using HubSpot for tracking and rewards management.
• Identify opportunities to incentivize customer advocacy, optimize referral workflows, and measure the program's contribution to new customer acquisition.

CRM & Database Integrity:

• Administer, maintain, and optimize the marketing database, ensuring accurate segmentation, clean data, and high-quality customer profiles.
• Configure and refine workflows, lead scoring models, and data structures within HubSpot to support personalized campaigns and reporting needs.

Data Analysis & Insight Generation:

• Analyze campaign performance and customer behavior to uncover trends, guide strategic decisions, and enhance marketing effectiveness.
• Leverage HubSpot's analytics alongside other data tools to inform segmentation, personalization, and lifecycle marketing strategies.
• Regularly share insights, recommendations, and performance reports with cross-functional stakeholders, driving alignment and continuous improvement.

Collaboration & Continuous Improvement:

• Partner with marketing, sales, and customer service teams to ensure seamless integration of lifecycle initiatives across all customer touchpoints.
• Stay current on industry trends, emerging technologies, and best practices in lifecycle marketing to keep our strategies cutting-edge.

Qualifications:

• Experience:

• • 5 years of experience in CRM management, email marketing, or lifecycle marketing, ideally within a B2C or B2B environment.
  • HubSpot certification and proven experience configuring workflows, managing databases, and running automated campaigns.
  • Demonstrated success in executing referral programs and complex email marketing initiatives.

• Technical Skills:

• • Proficiency with HubSpot's Marketing Hub, CRM, workflows, reporting, and automation tools.
  • Solid understanding of email marketing best practices, including segmentation, personalization, and testing frameworks.
  • Familiarity with SQL or other database languages is a plus but not required.

• Analytical & Strategic Thinking:

• • Skilled at interpreting data, identifying trends, and making informed recommendations.
  • Experience with data-driven decision-making to improve performance across diverse marketing channels.

• Communication & Collaboration:

• • Excellent communication and presentation skills, with the ability to convey complex data insights to stakeholders at all levels.
  • Ability to work cross-functionally, ensuring strategic alignment and smooth execution of lifecycle initiatives.

• Education:

• • Bachelor's degree in marketing, Business, Information Systems, or related field (or equivalent work experience).

Preferred Skills (Not Required):

• Knowledge of HTML/CSS for email design and troubleshooting.
• Experience integrating HubSpot with other systems (e.g., Salesforce, Google Analytics).

If you are passionate about orchestrating exceptional customer journeys, skilled at leveraging data for smarter marketing decisions, and eager to take a lead role in building meaningful customer relationships, we encourage you to apply.

Salary : $80,000 - $110,000